Are you sitting on a goldmine of original video content that's collecting digital dust? If you're nodding your head, you're not alone.
Many content creators agree that producing a high-quality YouTube video takes time, effort, and resources, but what happens after the initial buzz fades?
It's a common frustration: your hard work deserves more than just a one-off viewing. This is where the magic of repurposing video content comes into play.
In this article, you'll learn how to repurpose video content that keep your audience engaged across various platforms.
We're diving into the world of content repurposing and transforming your existing material into repurposed content that breathes new life into your creations.
Let's turn your one-hit wonders into enduring classics by mastering the art of content repurposing!
What Are The Best Ways To Repurpose Video Content?
1. Chop Long-form Video into Short Social Media Video
With attention spans shrinking, it's no surprise that videos that are shorter than 2 minutes see the most engagement, boasting a sweet spot for keeping viewers hooked.
So, why not give the people what they crave?
Take your longer video and carve out the juiciest bits. These are the moments that pop: the unexpected laugh, the clever hack, or the heartwarming story.
And with the help of AI video repurposing platform, Vizard, which easily picks out and cuts the best parts of your videos, each snippet becomes its own social media content, ready to be unleashed on social media platforms hungry for content.
Instagram reels and TikTok are the perfect stages for these micro-dramas, where a 1-minute clip can skyrocket to viral fame.
2. Splice Together Short Clips for a Long-form Video
Creating a long video for your content marketing strategy doesn't have to be a daunting task. You can actually build one by splicing together several short clips.
You take all the little pieces - maybe they're:
- Quick how-to's
- Customer testimonial videos
- Behind-the-scenes
...and you connect them to tell a bigger story.
This approach works great, especially for YouTube videos, where viewers often come looking for more in-depth content.
By combining these short clips, you keep things interesting and dynamic, which can help hold your audience's attention from start to finish.
Plus, it's a smart way to reuse content you already have, saving you time and effort while still giving your viewers the value they're looking for.
3. Turn a Long Video Into A Blog Post
Turning a long video into a blog post is a fantastic part of any content strategy. It's not just about chopping up words; it's about transforming your visual story into a captivating written narrative.
Think about it. Every main point in your video can be a section in your blog.
Those insightful explanations, the step-by-step guides, or even the fun anecdotes you shared – they can all find a new home in a blog format.
This is a great way to repurpose your video content because it reaches people who prefer reading over watching.
Plus, it gives your content a fresh breath of life, making it accessible in a whole new way.
3. Strip the audio from your video and release it as a podcast episode
Podcasts have become a popular content type, especially for people who are always on the move or like to listen to something while doing other tasks.
And turning your video content into podcasts is easier than you might think.
You don't need fancy equipment or skills – it's all about extracting the audio track and giving it a new platform to shine.
The tool I personally use is Y2mate; it's free and user-friendly, making it easy for anyone to convert videos into audio files quickly.
This approach lets your message spread far and wide, reaching ears that your videos might not have reached.
Plus, it's a savvy way to get more mileage out of the content you've already put so much effort into.
4. Create infographics that highlight key points or statistics from your video
You know those cool, colorful infographics you see online? They're not just pretty to look at; they're also a fantastic way to share valuable content.
And you can create these infographics from your video content!
Infographics are perfect for breaking down complex ideas into bite-sized, easy-to-digest visuals.
They make learning fun and engaging, especially for folks who prefer quick, visual snippets over long videos or texts.
And you can share these infographics on social media or include them in your blog posts. It's a versatile tool that fits in just about anywhere.
Whether it's a LinkedIn post or a section in your latest blog, these infographics can help your audience understand and remember your content better.
5. Add video snippets or full video links in your email newsletters to engage subscribers
This is a simple trick, but it works wonders.
Imagine your subscribers opening your email to find a catchy video clip waiting for them. It grabs their attention and breaks the monotony of plain text.
And for those who want more, a link to watch the full video is just a click away.
This approach is great because it caters to different preferences. Some people might enjoy a quick preview, while others are curious enough to watch the entire video.
Either way, you're giving your subscribers a more dynamic and engaging experience.
6. Use your video content as part of a webinar or an online course module
Repurposing your video content for webinars or online courses is like hitting two birds with one stone. Think about it. You already have these great videos, right?
Why not use them to add more value to your educational offerings?
By including videos in your webinars or course modules, you're not just reusing content; you're creating something entirely new.
It's amazing how a video made for one purpose can fit so perfectly into a learning environment.
Your videos can help explain complex topics, show real-life examples, or offer step-by-step guides.
This approach not only saves you time in creating new materials but also gives your learners a more engaging and diverse learning experience.
7. Use clips or the entire video in presentations
This is a simple idea, but the impact is huge. Whether it's a short clip or the entire video, it brings something special to your presentations.
Imagine you're explaining a point, and then – boom! – a video clip comes up, showing exactly what you mean.
It's like giving your audience a visual treat that makes your message clearer and more memorable.
And it's not just about making your presentation look good. Videos can explain things in ways words alone can't.
They can show real-life examples, demonstrate how something works, or just add a bit of fun to keep your audience engaged.
8. Create quizzes from your existing content
Have you ever thought about turning your video content into something more interactive?
Here's a fun idea: use a quiz maker like Quizgecko to transform your videos into quizzes. This can be a fantastic way to engage your audience in a new and exciting way.
Instead of just watching or listening, they get to participate and test their knowledge or make choices that affect what they see next.
This is a great strategy to keep your audience coming back for more because they're not just passive viewers anymore; they're active participants.
Plus, quizzes are a fun way to learn and remember things. So, why not give your audience a chance to interact with your content playfully and educationally?
It’s a win-win for everyone!
9. LinkedIn Articles
Did you know LinkedIn isn't just for networking? You can actually publish articles directly on the platform.
And here's a neat trick: you can embed the video right into your LinkedIn article. This is a smart way to reach a professional audience that's interested in more than just quick posts.
When you're repurposing your video content for LinkedIn, it's important to think about who's going to see it.
LinkedIn is full of professionals and industry experts, so you'll want to make sure your content fits that vibe.
Embedding a video in an article can make it more engaging and help you stand out.
But remember, it's not just about getting views. Your video should add real value to your article and be relevant to the people reading it.
Keep your audience's interests in mind, and you'll create content that resonates and makes a lasting impression.
Frequently Asked Questions
Upcycling content means taking something old and improving it to make it more valuable or interesting.
For example, you might take an old blog post and update it with new information or improved graphics.
Repurposing content, on the other hand, involves changing its form or context for a different use.
This could be like turning a webinar into a series of blog posts. The key is that upcycling enhances while repurposing transforms.
Absolutely, repurposing content on social media is very beneficial. It helps you reach different audiences who use different platforms. This not only saves time and resources but also maximizes the reach and lifespan of your original content. It's an efficient way to maintain a consistent online presence across various platforms.
First, cut your YouTube video to make it shorter, as TikTok videos are usually brief. Then, make it vertical to fit TikTok's format. Lastly, add fun elements like music, captions, or effects that are popular on TikTok to make it engaging.
You can also dub your video into another language to reach a broader audience on TikTok
Final Thoughts
In summary, as we look at the 9 ways how to repurpose video content, remember: repurposed video is a key part of video marketing.
You can do so much with your original content.
Break it down, mix it up, and use it in new ways. This doesn’t just save time; it also keeps your audience interested.
So, take these ideas and use them to make your content go further in 2024.
Keep it fresh, keep it exciting, and watch your content make a bigger impact!
