As an affiliate marketer, I've heard the question asked time and time again: Is affiliate marketing saturated?

It's a valid concern, especially if you're new to the industry or struggling to make sales.

With so many people promoting products and services online, it's natural to wonder if there's any room left for you.

The short answer is no; affiliate marketing is not saturated. While it's true that there are many affiliate marketers out there, the industry is constantly evolving and expanding. New products and services are being developed all the time, and there are always new niches to explore. With the right approach, there's still plenty of opportunity to succeed as an affiliate marketer.

The Current State of Affiliate Marketing

Growth of Affiliate Marketing

I have been following the growth of affiliate marketing over the past few years, and it has been impressive. According to DemandSage, global affiliate marketing spending is expected to reach around $13 billion by 2023

Global Affiliate Marketing Spending

Global Affiliate Marketing Spending (According to DemandSage)

This is a clear indication that affiliate marketing is not saturated, but rather, it is growing at a rapid pace.

More and more companies are starting to use affiliate marketing, which means there are now more affiliate marketers than before. This increase has made it easier for people to make money online as affiliates.

Competition in Affiliate Marketing

As the affiliate marketing industry continues to grow, the competition has become more intense.

There are now more affiliates competing for the same customers, which has led to a decrease in the commission rates offered by some affiliate programs.

To succeed in affiliate marketing as a new affiliate, you need to be creative and find ways to stand out from the crowd.

You can do this by creating high-quality content, building a strong brand, and providing value to your audience.

It is also important to choose the right niche and products to promote.

How to Succeed in Affiliate Marketing

When it comes to achieving success in the world of affiliate marketing, there are key strategies that can make all the difference in your journey. 

These elements can shape the trajectory of your affiliate marketing business and help you build a sustainable passive income stream. 

In this section, I'll guide you through a series of actionable steps that will empower you to succeed in affiliate marketing.

1. Pick a Broad Niche

choosing a niche

When you're starting your affiliate marketing business, you might hear a lot of advice urging you to choose a specific niche right from the get-go.

While focusing on a specific niche has its merits, it can also come with limitations.

Sure, narrowing down your target audience can make you an expert in that specific area, but it might restrict your potential for growth. That's why I want to introduce you to the idea of "picking a broad niche".

Instead of boxing yourself into a small corner, a broad niche allows you to explore various sub-niches and discover profitable opportunities along the way.

It gives you the flexibility to adapt and seize new avenues that align with your interests and expertise. 

Let's take personal finance as an example. If you have a passion for financial matters but aren't sure which specific area, such as budgeting, investing, or retirement planning, aligns best with your interests and expertise, it's a smart move to start with a broader niche—simply "personal finance." 

This approach allows you to create diverse content and gauge how it performs over the course of three or six months.

With this real-world feedback, you can then start narrowing down your niche, gradually specializing in the specific writing areas that resonate most with you and your audience.

2. Sign Up for Reliable Affiliate Programs

reliable affiliate programs

Once you've chosen your niche and identified the type of products or services you want to promote as an affiliate marketer, the next step is to sign up for affiliate programs.

These programs provide you with the opportunity to earn commissions by promoting products or services through your unique affiliate links

When selecting affiliate programs, it's essential to consider factors like the reputation of the affiliate product, the commission structure, and the support provided by the program.

There are several reliable affiliate networks that you can explore to find suitable programs for your niche.

Some popular affiliate networks known for their reliability and diverse offerings include:

  1. Amazon Associates
  2. ClickBank
  3. ShareASale
  4. CJ Affiliate (formerly Commission Junction)
  5. Rakuten Advertising (formerly LinkShare)

Start a Blog: Building a Strong Personal Brand

personal brand

One of the most effective ways to establish a strong personal brand in affiliate marketing is by starting a blog.

A blog serves as your online hub where you can showcase your expertise, connect with your audience, and build credibility in your niche.

When it comes to choosing a domain name for your blog, it's best to use your own name.

choose a domain name for your blog

There are two compelling reasons for this approach:

First, using your name as your domain name can boost your personal branding and make you more memorable to your audience

Second, using your name gives you more flexibility to pivot in the future. 

As your interests and focus may evolve over time, having a blog with your name as the domain name ensures you won't be confined to a specific niche or topic.

For example, consider the successful business owner and affiliate marketer, Adam Enfroy.

Adam started his blog with his own name, and as he expanded his expertise, he was able to seamlessly transition from business software to investing, all under the umbrella of his personal brand.

So, when starting your blog, remember the power of using your name as the domain name and embrace the opportunities it provides for building a strong personal brand in the dynamic world of affiliate marketing.

4. Develop a Content Marketing Strategy

content strategy

A well-crafted content marketing strategy can be the key to success.

It not only helps you attract and engage your target audience but also enhances your search engine visibility and establishes your expertise and authority in your niche. 

To develop an effective content marketing strategy, there are several essential elements to consider. Let's dive into each one of them:

Find Low-Competition Keywords

When you're starting out with your affiliate marketing journey, one effective strategy to gain traction is to target low-competition keywords

These are keywords that have relatively less competition in search results, making it easier for your content to rank higher and attract organic traffic. 

As a general rule of thumb, aim for keywords with a search volume ranging from 100 to 1000 searches per month. This balance of decent search volume and lower competition provides you with an opportunity to capture relevant traffic without getting lost among more competitive keywords. 

To aid in your keyword research, consider using tools like Lowfruits, which can help you identify low-competition keywords and uncover hidden opportunities. 

Embracing Topic Clusters

topic clustering

Rather than creating isolated pieces of content, topic clusters involve strategically organizing your content around a central pillar topic. 

By grouping together related subtopics and creating a network of interlinked content, you not only provide a comprehensive resource for your audience but also boost your website's authority and visibility in search engines.

To embrace topic clusters effectively, utilizing a keyword clustering tool can be incredibly valuable.

One such tool that can assist you in this endeavor is WriterZen. By leveraging this tool, you can uncover relevant keyword clusters that align with your niche and create a robust internal linking structure within your content.

Write SEO-friendly blog posts

It's important to note that writing SEO-friendly blog posts doesn't mean sacrificing the quality or value of your content. 

It's about striking the right balance between search engine optimization  and providing valuable information to your readers.

By using tool like Surfer SEO, you can enhance your blog posts' visibility, improve your chances of ranking higher in search results, and ultimately drive organic traffic to your website. 

So, take advantage of on-page optimization tools and optimize your blog posts to maximize their impact in the competitive world of affiliate marketing.

Establishing Expertise, Authority, and Trust (E-A-T)

To establish your expertise, authority, and trust (E-A-T), focus on creating high-quality, well-researched content that provides value to your audience. And don't forget to share your knowledge, insights, and experiences to position yourself as a trusted source of information. 

Also, remember to add reputable sources, back up your claims with evidence, and engage with your audience through social media interactions. 

In addition to content creation, consider adding elements like your address and phone number to your website. While it may seem unconventional for an online business, these details can significantly contribute to building trust and credibility with your audience.

5. Leveraging Social Media Platforms

build a email list

When it comes to expanding reach and connecting with a broader audience, social media platforms play a vital role in your affiliate marketing strategy. 

One platform that holds tremendous potential, especially for visual content, is Pinterest. With its captivating visuals and active user base, Pinterest can be a powerful tool to drive traffic and promote your affiliate products.

Pinterest allows you to create visually appealing pins that capture the attention of users scrolling through their feeds.

You can showcase your affiliate products, share inspirational images, and provide valuable content that resonates with your target audience. 

By crafting a compelling description and strategically placing an affiliate link, you can drive more traffic back to your website, increasing the likelihood of making more sales.

6. Build an email list

build an email list

One of the most effective ways to cultivate a loyal audience and maximize the potential of your affiliate marketing business is by building an email list. 

It provides you with a direct line of communication, enabling you to establish a deeper connection and promote your affiliate products effectively.

To kickstart your email list, consider using popular autoresponder services like Mailchimp, ConvertKit, or AWeber.

These tools streamline list management, automate campaigns, and ensure your emails reach the right people at the right time.

Now, when it comes to crafting an effective affiliate marketing email, the key is to focus on delivering value to your audience.

You can share valuable insights, tips, and recommendations that are relevant to your niche and resonate with your subscribers. 

It's important to remember that successful email marketing goes beyond sales pitches. It's about building trust and nurturing relationships. 


What Is the biggest problem in affiliate marketing?

The biggest problem in affiliate marketing is the increasing competition, which makes it harder to stand out and attract potential customers. It requires strategic differentiation and providing unique value to overcome this challenge.

Can you make $10.000 a month with affiliate marketing

While it is possible to make $10,000 a month with affiliate marketing, it largely depends on factors like your niche selection, marketing strategies, the size and engagement of your audience, and the quality of the products or services you promote.

Is Amazon affiliate marketing worth it in 2023?

Yes, Amazon affiliate marketing can still be worth it in 2023. With its dominant online marketplace, extensive product selection, trusted brand, and well-established affiliate program, Amazon offers enticing opportunities. However, it's important to keep in mind that the relatively low commission rates provided by Amazon should be factored into your decision-making process.

Is it too late to make money with affiliate marketing?

No, it is not too late to make money with affiliate marketing. The industry is still growing, and new opportunities arise as consumer behavior and online trends evolve. With a strategic approach, valuable content, and targeted marketing, there are ample chances to succeed.

Final Thoughts: Is Affiliate Marketing Saturated

In conclusion, if you're wondering, "Is affiliate marketing saturated?" or "Is it too late to start affiliate marketing?" It's important to note that while the competition in affiliate marketing has undoubtedly increased, the industry itself is still experiencing significant growth. 

Despite the growing number of affiliates, there are still ample opportunities for individuals to generate income online through affiliate marketing.

The key lies in staying up-to-date with the latest trends and tools for affiliate marketing, adapting to changes in the market, and consistently providing value to your audience. 

By focusing on delivering high-quality content, building genuine connections, and aligning yourself with reputable products or services, you can position yourself for success in the dynamic world of affiliate marketing. 

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About the Author Millie Pham

Meet Millie Pham - an SEO content marketer and video editor who loves exploring the latest tech and AI tools. She provides honest reviews and demystifies the world of AI, SEO, and blogging, making these complex topics accessible and easy to understand for everyone. Her work has been featured on Marin Software, jobillico, Nicereply, and other sites.

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