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Autoresponders are an essential tool for affiliate marketers to automate email marketing campaigns. They allow marketers to send pre-written emails to subscribers at a set interval, making it easier to nurture leads and build relationships with their audience.

However, choosing the right email autoresponder can be a daunting task, as many options are available in the market.

In this article, we will explore seven of the best autoresponder for affiliate marketing and compare their features, pricing, and pros & cons. 

By the end of this article, you will have a better understanding of which autoresponder is the best fit for their affiliate marketing needs.

mailerlite logo

MailerLite

From crafting seamless email campaigns to designing captivating landing pages and websites, it's your all-in-one solution. Ideal for beginners and affiliates, it's budget-friendly too.

Achieve unrivaled email deliverability, demonstrated by an impressive 95.41% score in a recent study. 

getresponse-logo

GetResponse

Discover GetResponse, your secret to standout emails with AI.


Enjoy a suite of tools for email marketing, website building, automation, sales funnels, and e-commerce.


Features include targeted communication, ecommerce boosts, personalized tools, 24/7 support, GDPR compliance, and educational resources.

mailercloud_logo

Mailercloud

Mailercloud is a powerful email marketing platform that simplifies campaign creation, offers user-friendly interface, includes conversion stats, and a star rating system.

It's reminiscent of Mailchimp. The pricing is reasonable, making it a recommended choice for email marketers.

What is The Best Autoresponder for Affiliate Marketing?

The best email autoresponder is one that provides a high deliverability rate, advanced segmentation, and automation features. 
Here are the 9 best autoresponders for affiliate marketing that I recommend
  • Best for exceptional deliverability : MailerLite
  • Best with all-new AI Email Generator: GetResponse
  • Best for beginners who want an affordable and hassle-free solution: Mailercloud
  • EmailOctopus
  • Brevo (Sendinblue)
  • Best for experienced affiliate marketers who want a powerful, all-in-one marketing solution: ActiveCampaign
  • AWeber
  • Omnisend
  • KartraMail

1. MailerLite

Best for exceptional deliverability

mailerlite logo

MailerLite Summary

4.7/5

From crafting seamless email campaigns to designing captivating landing pages and websites, it's your all-in-one solution. Ideal for beginners and affiliates, it's budget-friendly too. Achieve unrivaled email deliverability, demonstrated by an impressive 95.41% score in a recent study. 


Test out premium features with a complimentary 30-day trial (with no credit card required)

90%
Speed
92%
quality
97%
cost

Disclosure: Links to other sites may be affiliate links that generate a small commission at no extra cost to you.

Overview

MailerLite

MailerLite offers a wide range of digital marketing features like email marketing, landing pages, signup forms, and even website building. 

What I love MOST about this autoresponder is that, just like EmailOctopus, it's more affordable compared to other email marketing software tools. It's suitable for affiliates who are just starting out and want to collect email addresses.

With just the FREE plan, you can send out 12,000 monthly emails to up to 1,000 subscribers, which is DOUBLE what AWeber offers with their free plan.

Plus you can try out premium features with a free 30-day trial period without needing a credit card.

I've never seen an autoresponder software that allows you to experience its premium features for this long amount of time. 

Recently, they did a study evaluating email autoresponder deliverability. Out of 15 of these email sender platforms, MailerLite rocked it with a super high score of 95.41%! It beat a bunch of other famous ones, like Mailchimp And GetResponse.

This email marketing platform also provides powerful automation capabilities, allowing you to send perfectly-timed and targeted emails automatically. 

Plus, their intuitive drag & drop email editor makes it super easy to create dynamic and captivating emails in minutes. 

As over 1.4 million happy customers worldwide are already using MailerLite to grow their businesses, you can rest assured that you're in good hands.

Their excellent customer support is available 24/7, ensuring you receive the assistance you need whenever you need it.

Key Feature

  • Send targeted and timely emails automatically.
  • Design emails easily with a drag & drop editor.
  • Personalize and enhance customer loyalty with transactional emails.
  • Create stunning websites to showcase your business.
  • Engage visitors and drive traffic with an easy-to-build blog.
  • Capture leads with custom landing pages and signup forms.
  • Collect subscribers offline at events or stores with the iPad Subscribe App.
  • Optimize email lists for better deliverability.
  • Boost your income with digital product sales and integrated e-commerce.
  • Offer recurring payment options for premium subscriptions.

What I Like/Dislike About MailerLite

Pros
  • High customization options and user-friendly platform
  • Impressive deliverability score of 95.41% in recent reports
  • Regular updates for improved usability
  • Simple and intuitive automation setup
  • Effective segmentation using groups for better organization
  • Accessible and time-saving email templates
  • Direct API integration with funnel builders and third-party tools
    Reasonable pricing, offering cost-effective plans
  • Auto-cleanup of hard bounces and role-based emails for improved deliverability
  • Robust integration options with various services like Facebook, WordPress, Zapier, and more
  • Ability to create custom forms, sites, and landing pages
  • Detailed email reporting available within specific sections
Cons
  • Lack of a separate autoresponder series, all sequences need to be set up as automations
  • Reporting not consolidated in a single dashboard, found within respective sections
  • Dashboard not customizable, limited to preset options
  • Stringent approval process might pose challenges for beginners or those with limited online presence

Millie's Take: 

MailerLite is a simple, affordable, easy-to-use autoresponder that offers email marketing, automation, and landing pages. It stands out with its free plan, which accommodates up to 1,000 subscribers and enables you to send 12,000 monthly emails, along with a credit-card-free 30-day trial. This makes it an excellent option for beginners seeking an affordable and hassle-free solution. 

Pricing

MailerLite pricing

Just like I said earlier, MailerLite really surprises me with its pricing plans. Their flexible and affordable pricing options make it easy for beginner affiliate marketers to access powerful email marketing tools without breaking the bank.

Besides the free plan, here are three paid plans that MailerLite offers:

  • Growing Business: $9/month or $108 billed yearly for up to 1,000 subscribers, unlimited monthly emails, and additional features.
  • Advanced: $19/month or $228 billed yearly for up to 1,000 subscribers, unlimited monthly emails, and advanced features.
  • Enterprise: Custom pricing for businesses with over 100K subscribers, unlimited monthly emails, premium features, and dedicated support.

Try MailerLite for free for 30 days with premium features and no credit card is required.

2. GetResponse

Best with all-new AI Email Generator

getresponse-logo

GetResponse Summary

4.5/5

Discover GetResponse, your secret to standout emails with AI. Craft captivating emails effortlessly. Enjoy a suite of tools for email marketing, website building, automation, sales funnels, and e-commerce.


Features include targeted communication, ecommerce boosts, personalized tools, 24/7 support, GDPR compliance, and educational resources.

94%
Speed
93%
quality
90%
cost

Disclosure: Links to other sites may be affiliate links that generate a small commission at no extra cost to you.

Overview

GetResponse Screenshot

Not just like ANY OTHER autoresponders, GetResponse offers a unique advantage. 

You can create captivating emails and subject lines using the all-new AI Email Generator. This powerful feature, powered by ChatGPT, makes it faster and easier to craft compelling content for your affiliate campaigns.

But it doesn't stop there.

GetResponse offers a comprehensive suite of tools designed to fuel your business growth, including

  • email marketing
  • website building
  • marketing automation
  • robust e-commerce features.

This email marketing service offers personalized features for entrepreneurs, online marketers, and marketing managers, making it easy to reach your audience and build relationships, so no matter what your goals are for your affiliate marketing business, GetResponse has got you covered.

From lead generation to targeted communication and building sales funnels, GetResponse covers every aspect of affiliate marketing success

Key Features

  • Targeted online communication to engage and convert customers
  • Ecommerce marketing features to boost online sales and increase customer retention
  • Personalized tools for entrepreneurs, online marketers, and marketing managers
  • Tailored tools for large companies to increase ROI and improve the customer journey
  • Autoresponders for simplified and efficient email automation
  • 24/7 customer support and superior customer service
  • GDPR compliance and transparent consent management
  • Helpful resources and educational materials for email marketing success

What I Like/Dislike About GetResponse

Pros
  • Established veteran in email marketing with a wealth of experience.
  • Easy-to-use platform with intuitive email creation and autoresponder setup.
  • Diverse range of features beyond email marketing, including landing pages and webinars.
  • Affiliate marketing-friendly with a history of accommodating affiliate marketers.
  • Affordable pricing plans, including a free option for up to 500 contacts.
Cons
  • Limited variety of landing page templates, potentially lacking in advanced design options.
  • Some users might prefer more sophisticated and polished templates.
  • Limited mention of advanced automation features

Millie's Take: 

GetResponse offers a wide range of features, including email marketing, AI email generator, landing pages, and webinars. With its user-friendly interface and excellent customer support, GetResponse is a great choice for beginners and experienced marketers alike.

Pricing

GetResponse pricing

GetResponse offers three different plans: monthly, 12-month, and 24-month. The price decreases as you choose a longer subscription period.

  • Email Marketing: $19/mo ($13.3/mo billed every 2 years)
  • Marketing Automation: $59/mo ($41.3/mo billed every 2 years)
  • Ecommerce Marketing: $119/mo ($83.3/mo billed every 2 years)

Note: This pricing plan is only for 1,000 email subscribers.

3. Mailercloud

mailercloud_logo

Mailercloud Summary

4.3/5

Mailercloud is a powerful email marketing platform that simplifies campaign creation. It offers user-friendly interface and includes conversion stats, and a star rating system. It's reminiscent of Mailchimp, streamlining processes and offering valuable tools. The pricing is reasonable, making it a recommended choice for email marketers.

92%
Speed
90%
quality
96%
cost

Disclosure: Links to other sites may be affiliate links that generate a small commission at no extra cost to you.

What is Mailercloud?

mailercloud homepage

Mailercloud is an advanced email marketing tool that helps you create, send, and track your email campaigns with ease. It offers features like easy email design, subscriber management, campaign improvement, and detailed performance tracking. With plans ranging from a free option to premium and enterprise plans, it's a versatile tool to enhance your email marketing efforts.

Why I Recommend Mailercloud

Mailercloud offers a user-friendly drag-and-drop builder that lets you create customized templates without any hassle. No more struggling with HTML codes or spending hours trying to get the design just right!

The platform also takes care of your audience management. You can easily organize your subscribers into different lists or segments based on their interests, location, or behavior.

This segmentation feature ensures that you send targeted and personalized emails to the right people, making your campaigns more effective.

One of the standout features of Mailercloud is its automation capabilities. You can set up autoresponders. This is perfect for welcoming new subscribers or nurturing leads with follow-up emails.

Mailercloud also provides detailed analytics and reports to help you understand how your email campaigns are performing.

You can track metrics like:

  • Open rates
  • Click-through rates
  • Conversions

This data-driven approach allows you to fine-tune your campaigns and make data-backed decisions to improve their success.

The platform supports seamless integrations with other tools, like webforms and plugins. You can easily embed customizable web forms on your website to capture leads and grow your subscriber list.

Plus, the integration with other web services helps you streamline your email marketing efforts and manage your contacts efficiently.

Mailercloud is committed to delivering a delightful user experience, and that includes excellent customer support. They offer a responsive support team that can quickly address any questions or issues you might have, making your email marketing journey smooth and enjoyable.

What I Like/Dislike About Mailercloud

Pros
  • User-friendly interface with guided setup process.
  • Comprehensive dashboard with clear navigation and step-by-step guidance.
  • Offers a variety of templates for creating professionally designed email campaigns.
  • Simplified audience management and segmentation.
  • Provides conversion tracking and subscriber ranking with a star system.
  • Simplified web form creation and customization.
  • Detailed reporting and analytics for campaigns, autoresponders, and web forms.
  • Includes options for creating standalone pages, pop-ups, and more.
Cons
  • Domain authentication process might be challenging for some users
  • Limitation of advanced automation features

Millie's Take: 

If you're looking for a powerful yet user-friendly email marketing platform to level up your email campaigns, Mailercloud is definitely worth checking out. Plus, you can get started with a free trial, so you can explore all its features and see how it can supercharge your email marketing efforts. 

Pricing

mailercloud pricing

Here are the pricing plans of MailerCloud:

  • Free Plan: With 12,000 emails per month and 1,000 contacts, it's a great way to start without any cost.
  • Premium Plan: Unlimited* emails per month, starting at $10, accommodating 1,000 to 600,000 contacts. Keep in mind the 'unlimited' feature requires quality email sending practices.
  • Enterprise Plan: For those with specific needs, custom pricing is available. Feel free to get in touch with their sales team to explore tailored options.

Overall, the tiered options seem well-suited for different stages of business growth, offering both affordability and room for expansion.

4. EmailOctopus

EmailOctopus homepage

Overview

EmailOctopus is not only one of the most affordable email autoresponders on the market, but it also offers numerous benefits that can help supercharge your email marketing efforts.

With a starting price of just $8 per month, EmailOctopus allows you to save money without compromising on quality.

You can customize your email templates or create your own using a user-friendly drag and drop editor, ensuring your emails look professional and visually appealing. This will impress your subscribers and make your brand stand out.

You can leverage data and insights to segment your email list, ensuring that each subscriber receives targeted content that resonates with them.

By tailoring your emails, you'll increase engagement and conversions, leading to better results for your business.

And speaking of growing your audience, EmailOctopus has got you covered. You can import your existing subscribers and keep growing your list using customizable forms for your website.

You can even create stunning landing pages to capture more subscribers. It's a fantastic way to reach more people and expand your business.

When new subscribers join your list, you can welcome them automatically with email sequences. This helps you engage with them right from the start. You can set up automated workflows that send out awesome onboarding emails.

Over 70,000 companies and organizations already use EmailOctopus to grow their businesses. 

Key Features

  • Import subscribers and use customizable forms or landing pages.
  • Customize templates or create your own designs.
  • Automate welcome series and drip campaigns.
  • Segment subscribers and send personalized emails.
  • Track open, click, and bounce rates with campaign reporting.
  • Integrate with Shopify, Gravity Forms, Squarespace, and more.
  • Receive excellent customer support.
  • Ensures GDPR compliance for data protection.
  • Offers a developer API for advanced customization, allowing users to extend and integrate EmailOctopus with other systems.

What I Like/Dislike About EmailOctopus

Pros
  • It offers cost-effective email marketing solutions, making it suitable for small businesses and startups with limited budgets.
  • The platform is easy to use, even for beginners, with a simple interface that allows users to create and manage email campaigns without extensive technical knowledge.
  • The drag-and-drop email editor enables users to design visually appealing emails without coding skills.
  • The software provides basic automation features, helping you send targeted emails based on user actions or triggers.
  • It offers a variety of customizable email templates to save time and maintain consistent branding.
  • EmailOctopus integrates with popular third-party services like WordPress, Shopify, and more, enhancing your marketing capabilities.
Cons
  • While suitable for basic email marketing needs, EmailOctopus lacks some advanced features found in more comprehensive marketing platforms.
  • Some users may find the customer support options limited, especially in terms of live chat or phone support.

Millie's Take: 

EmailOctopus is impressively affordable, yet it doesn't skimp on the comprehensive features and practices it provides. This winning combination ensures that you can make the most of your email marketing campaigns without straining your budget. 

Pricing

EmailOctopus pricing

EmailOctopus allows you to try its service with the Starter plan for free.

You can:

  • Have 2,500 subscribers and send up to 10,000 emails per month. 
  • Create 3 landing pages and forms to capture information.
Please note that while using this free plan, the emails you send will have a small EmailOctopus branding on them.

For more advanced features (unlimited users,...) and to remove the branding, you can upgrade to the Pro plan of EmailOctopus.

It offers flexible pricing plans that allow you to accommodate a larger subscriber base.

It starts at $8 per month for 500 subscribers, and you can send up to 10,000 emails. As your number of subscribers grows, the pricing increase accordingly.

5. Brevo (formerly Sendinblue)

Best for real-time conversations

Brevo homepage screenshot

Overview

Brevo helps affiliate marketers like you build strong connections with customers through various channels like email, SMS, chat, and more. It's a versatile toolkit designed to turn casual visitors into loyal customers by providing wide-reaching capabilities. 

With Brevo, you can engage in real-time conversations using personalized chat tools like Instagram, WhatsApp, and live chat to establish meaningful connections.

Additionally, Brevo's ultra-reliable email API ensures lightning-fast delivery of triggered emails with an impressive 99% success rate, ensuring your messages reach your recipients without delay.

Plus, with a free account, you can enjoy the benefit of sending up to 300 email/day to unlimited contacts. 

This offers you the opportunity to connect with a wide audience and cultivate meaningful relationships even before committing to a paid software plan.

Trusted by over 500,000 customers and seamlessly integrates with over 150 leading digital tools, making it accessible and beneficial for affiliate marketing businesses of all sizes. 

Key Features

  • Create brilliant campaigns using email, SMS, automation, and more.
  • Engage in personalized conversations with customers through one-on-one chat tools.
  • Manage people, pipelines, leads, and deals effectively with the sales platform.
  • Send reliable API-triggered transactional emails.
  • Send visually appealing email campaigns without design skills.
  • Connect instantly with customers through SMS marketing.
  • Reach your audience on WhatsApp, the popular messaging app.
  • Enhance customer experience with live chat widgets.
  • Provide 24/7 support and boost efficiency with a chatbot.
  • Design captivating signup forms to grow your email list.
  • Capture leads and expand reach with custom landing pages.
  • Schedule meetings effortlessly with booking pages and video calling.
  • Stay on top of sales targets with deal pipeline management.
  • Achieve 99% email deliverability rates with the Email API.

What I Like/Dislike About Brevo

Pros
  • Combines various actions like emails, SMS, calls, and transactional emails in one platform.
  • Focuses on maximizing sales opportunities and lead management.
  • Offers simple drip sequences and automations for nurturing leads.
  • Provides a direct pipeline for managing leads and moving deals forward.
  • Offers tiered pricing, suitable for startups and small businesses.
  • Replaces the need for separate tools like Zoom, HubSpot, and Calendly.
  • Allows easy list segmentations and trigger-based actions.
  • Enables testing different elements for optimization.
Cons
  • Lacks advanced features required for larger enterprises.
  • Not as suitable for businesses needing a comprehensive 360-degree marketing approach.
  • Transition from the previous brand (SendinBlue) might have learning curve.

Millie's Take: 

Brevo is a powerful autoresponder that offers email marketing, SMS marketing, and marketing automation. It also offers a free plan with up to 9000 emails per month, making it a great choice for those on a budget. With its advanced features and affordable pricing, Brevo is a great choice for small businesses and startups.

Pricing

Pricing Plans _ Brevo

In addition to the impressive free plan, which allows you to send up to 300 emails per day to unlimited subscribers and run SMS & WhatsApp campaigns, there are three more paid plans available for those seeking advanced features:

  • Starter: From $25/month, unlimited contacts, 20k emails/month, basic reporting & analytics.
  • Business: From $65/month, unlimited contacts, 20k emails/month, marketing automation, A/B testing.
  • Brevo Plus: Custom price, unlimited contacts, enterprise-grade security, advanced integrations.

6. Omnisend

omnisend homepage

What is Omnisend

Omnisend is a powerful email and SMS marketing platform designed to help increase sales, engage customers with personalized messages, and automate marketing campaigns. Trusted by over 100,000 brands, Omnisend offers customizable templates, seamless integration with popular e-commerce platforms, and excellent customer support. It delivers a high ROI, making it a valuable tool for any online store looking to grow and succeed.

Why I Recommend Omnisend

The great thing about Omnisend is that it combines email and text messages, giving you two powerful ways to reach your customers.

You can create all sorts of messages, like:

  • Newsletters
  • Special promotions
  • Automated reminders to bring back customers who left items in their shopping carts without buying them

Creating messages with Omnisend is SUPER EASY.

They have a bunch of ready-to-use templates that you can customize to match your store's branding and style.

This means your messages will look professional and eye-catching, making your customers more likely to click and buy.

Omnisend also has this awesome feature called "automation." It means you can set up messages to be sent automatically, like welcoming new customers or reminding them to finish their shopping if they leave their cart behind.

Want to target specific groups of customers with different messages? No problem! Omnisend allows you to create unlimited segments based on various criteria like shopping behavior, past purchases, or campaign activity. This way, you can send personalized messages that really resonate with each group.

Omnisend has received the prestigious Stevie Award for its fantastic support and has thousands of five-star reviews on platforms like Shopify. 

If you ever need help or have questions, their support team is there for you 24/7 to assist you in growing your business.

To top it all off, you can try Omnisend for free! They offer a free plan, so you can explore all the features and see if it fits your needs before committing.

Pricing

omnisend pricing plans
  • Free (Email): $0/mo, Up to 250 contacts, 500 emails/mo, Up to 60 SMS, Up to 500 web push.
  • Standard (Email): $16/mo, Up to 500 contacts, 6,000 emails/mo, Up to 60 SMS, Unlimited web push.
  • Pro (EMAIL + SMS ): $59/mo, Up to 500 contacts, Unlimited emails, Up to 3,933 SMS/mo, Unlimited web push.

7. AWeber

AWeber Screenshot

Overview

AWeber provides you with stunning, ready-made landing pages that leave people in awe. Plus, you can easily add sign-up forms to your website and watch your subscriber list grow automatically.  

With this email marketing software, the possibilities are ENDLESS!

You can:

  • effortlessly create eye-catching emails
  • craft attention-grabbing landing pages
  •  automate your email campaigns
  •  set up impressive e-commerce pages
  •  send web push notifications.

AWeber also helps you keep your audience engaged and loyal through personalized emails that foster trust and loyalty. 

After all, in the world of email marketing, trust is everything. 

AWeber understands this and is designed to help you foster that trust with your audience.

But the REAL.MAGIC lies in AWeber's automation feature. 

They do the heavy lifting for you!

You can respond to leads at the perfect time, customize and activate pre-built automation, and send emails that ignite a desire to buy.

It's time to simplify your workflow and make your life easier. 

Plus AWeber also integrates with over 750 tools you're already using, allowing you to:

  • collect emails
  •  send compelling abandoned cart campaigns

Did you know that almost 70% of people who shop online leave their shopping carts without buying anything? That's a lot!

But by finding clever ways to get those people to come back and buy the things they left behind, you can make a lot more money and make your business grow really fast.

So don't let those abandoned carts go to waste - utilize Awebe to send those powerful abandoned cart campaigns to turn them into happy customers and watch your success soar!

And AWeber also integrates with popular platforms like WordPress, PayPal, Facebook, Shopify, and so much more, so you don't have to deal with manual data transfers or cumbersome processes.

Key Features

  • Ready-to-use templates for various purposes.
  • Drag-and-drop builder helps create engaging emails with a user-friendly interface easily
  • Welcome new subscribers with automated emails.
  • Custom sign-up forms and landing pages
  • Google & Facebook Tracking Setup for optimizing open rates, clicks, and conversions.
  • Personalize emails based on subscriber behavior.
  • Reports that provide insights into email performance for better results.
  • Seamlessly connect 750+ tools.

What I Like/ Dislike About AWeber

Pros
  • The automation features offer flexibility, allowing users to set up workflows triggered by actions like subscriptions or link clicks.
  • The landing page builder simplifies creating attractive pages without coding. Users can customize templates to match their branding.
  • AWeber provides comprehensive reporting on email campaigns, including open rates, click-through rates, conversions, and revenue data.
  • AWeber offers effective list management and segmentation, allowing users to send targeted campaigns to specific groups.
  • AWeber's emails have high deliverability rates, reaching inboxes effectively.
Cons
  • Some users find the landing page builder lacking advanced customization options, which makes creating unique pages challenging.
  • While AWeber offers a range of templates, users have noted its library is not as extensive as its competitors'.
  • Occasionally, the mobile interface of AWeber emails is not well-optimized, affecting the user experience.
  • The automation features can have a learning curve, requiring time to understand and implement more complex workflows.
  • Some users find segmenting lists and applying tags somewhat complex, suggesting room for improvement.

Millie's Take: 

AWeber is one of the most popular autoresponders that offers a range of features, including email marketing, automation, and analytics. It also offers a drag-and-drop editor for creating email templates and landing pages. AWeber is an excellent choice for those who want a simple, easy-to-use autoresponder. 

Pricing

Aweber pricing

Talk about pricing, you can start using AWeber for free to send emails to up to 500 subscribers.

After that, if you decide to stick with AWeber and unlock even more powerful features and want to remove AWeber branding, you have the option to choose from three paid plans that cater to different business needs and growth aspirations:

  • Lite ($12.50/month billed annually): Unlimited subscribers, 1 Email list, 3 Landing pages, 3 Email automations, 3 Users, 1 Custom segment, basic templates,...
  • Plus ($20.00/month billed annually): Unlimited subscribers, unlimited email lists, landing pages, automations, custom segments, users, priority 24/7 support, full template library,...
  • Unlimited ($899/month billed monthly): Unlimited subscribers and email volume, unlimited email lists, landing pages, automations, personalized account management, full template library, advanced reporting,...

Try Aweber for free with no credit card required:

8. ActiveCampaign

Best for experienced affiliate marketers who want a powerful, all-in-one marketing solution

ActiveCampaign homepage

Overview

ActiveCampaign offers a range of powerful tools for email marketing, marketing automation, and CRM to create amazing experiences for your customers.

Automation is the key to success, and ActiveCampaign empowers businesses with powerful automations that deliver personalized experiences. Imagine having the right message reach the right person at the right time, every time.

Not only that, but ActiveCampaign supercharges your marketing efforts. You can engage your audience through personalized email marketing, create captivating forms and landing pages, and track website activity to understand your customers better.

For sales teams, ActiveCampaign provides sales automation and CRM capabilities. You can automate sales processes, score leads to prioritize your efforts, and manage customer relationships effectively.

With ActiveCampaign, you'll surpass your sales goals and engage leads like never before. The CRM functionality helps you capture, qualify, and nurture leads to win more business.

What's great is that ActiveCampaign seamlessly connects with your favorite software. Whether it's Shopify, WordPress, or Zapier, you can integrate your apps and have everything working together smoothly.

Key Features

  • Deliver personalized communications by automating emails and interactions.
  • Automate tasks and campaigns for consistent customer experiences.
  • Drive growth with personalized messaging, automations, and unified data.
  • Achieve a 143% increase in contact lists through personalized email marketing.
  • Capture, qualify, and engage leads to exceed sales goals.
  • Efficiently manage customer relationships and automate sales engagement.
  • Increase qualified leads by 110% on average year-over-year.
  • Connect ActiveCampaign with 900+ integrations, including Shopify, WordPress, and Zapier.

What I Like/Dislike About ActiveCampaign

Pros
  • Offers a comprehensive suite of tools including email marketing, marketing automation, CRM, sales engagement, and customer support.
  •  Provides an easy-to-navigate dashboard with clear sections for managing various aspects of your email marketing.
  •  Allows importing contacts via CSV files or manual entry, providing flexibility in managing your audience.
  •  Simplifies email campaign creation with a variety of design templates and customizable options.
  • Offers powerful automation features to streamline email sending, welcome emails, coupons, and more.
Cons
  • The range of features might require some learning, especially for beginners in email marketing.
  • Offers a free trial but lacks a fully-featured free plan for businesses with minimal budgets.
  • Advanced features might be overwhelming for users who only need basic email marketing functionality.
  • While it provides flexibility, the pricing might become expensive as your contact list grows.

Millie's Take: 

ActiveCampaign is a powerful autoresponder that offers email marketing, marketing automation, and CRM. It also offers advanced features like split testing, dynamic content, and lead scoring. While it may be more expensive than some other autoresponders, ActiveCampaign is a great choice for those who want a powerful, all-in-one marketing solution.

Pricing

Active campaign pricing

Unlike other email marketing platforms, ActiveCampaign not only offers a free trial and a free plan, but it also goes beyond that to provide a comprehensive set of features to help you grow your business.

  • Plus: $49/month (paid yearly), 3 Users, Email Marketing & Automation, Forms & Pages, Integrations
  • Professional: $149/month (paid yearly), 5 Users, Everything in Plus + Predictive Sending, Split Automations, Integrations
  • Enterprise: Custom pricing, 10 Users, Everything in Pro + Customization, SLA, HIPAA Support, Unlimited Testing

9. KartraMail

Kartra Mail homepage

KartraMail is one of the top autoresponders that helps you with creating and sending awesome sending out affiliate business emails to your subscribers.

With KartraMail, you can do so much more than just send emails.

One of the coolest things about KartraMail is its behavior-based automation. This means that you can set up automatic actions based on what your recipients do.

Simply said, if someone doesn't open your email, you can automatically send them a follow-up message. And if someone clicks on a link in your email, you can assign a tag to them. It's like magic!

Another great feature of KartraMail is its intelligent split testing.

This means that it can:

  • Test different versions of your email content and subject lines to see which ones work best. 
  • Track conversions and AUTOMATICALLY switch to the version that gets the most results. 

It's all about finding what works and getting more clicks to boost your affiliate marketing business!

And let's not forget about the beautiful templates. You can choose from a variety of professionally designed templates and easily customize them to fit your needs. It's as simple as dragging, dropping, and typing. You'll have stunning emails in no time!

But the real power of KartraMail lies in its next-gen email automation. It can track and act on your readers' actions automatically. With its powerful automation system, you can set up rules based on whether or not someone:

  • Opens your email
  • Clicks on a link
  •  Or even purchases a certain product. 

KartraMail also gives you in-depth analytics to track the success of your emails. You can see who opens your emails, who clicks on your links, and even track your revenue. It helps you make data-driven decisions and optimize your email campaigns for better results.

Key Features

  • Behavior-based automation
  • Intelligent split testing
  • Glorious templates for easy customization
  • Personalization with custom tags
  • Next-gen email automation based on recipient actions
  • Automated email marketing campaigns with Kartra Sequences
  • Email and SMS queueing and pacing based on pre-defined parameters
  • Multiple trigger rules for sequence initiation
  • Tags, lists, and sequences for lead management
  • Tempo control for timing of email sends
  • Conditional paths for flexible campaign navigation
  • Advanced automation with custom rules
  • Real-time tracking of opens, clicks, and goals
  • Optimal scheduling based on response data
  • Unsubscription and spam complaint monitoring
  • Revenue ratio analysis for campaign effectiveness

Pricing

Kartra Pricing Plans

KartraMail offers different pricing plans to suit the needs of businesses and individuals. You can choose between monthly and annual billing options, with annual plans offering up to a 25% discount.

  • Starter Plan: $119/month (Annual billing saves $240)
  • Silver Plan: $229/month (Annual billing saves $480)
  • Gold Plan: $339/month (Annual billing saves $840)
  • Platinum Plan: $549/month (Annual billing saves $1440)

If you're not completely satisfied with KartraMail, you can get a full refund within 30 days. They want to make sure you're happy with your purchase.

What is an autoresponder?

An autoresponder is a powerful tool that automates your email communication, allowing you to efficiently engage with your audience. It works by sending pre-designed messages to your subscribers at designated intervals, ensuring consistent and timely contact. 

what is an autoresponder

If you are an affiliate marketer looking to send out a series of emails to their subscribers, promoting products and services, then an autoresponder is all you need.

These emails can be personalized and targeted to specific groups of subscribers based on their interests and behaviors. 

Autoresponders can also be used to send out newsletters, promotional offers, and other types of marketing messages.

As affiliate marketing is getting more and more saturated, using autoresponders can help affiliates stand out. By delivering targeted and personalized content to their subscribers, they can avoid relying solely on SEO and minimize concerns about Google updates.

There are several types of autoresponders available on the market. Some are standalone applications like MailerLite, while others are integrated into marketing automation platforms like ActiveCampaign. 

The type of autoresponder you choose will depend on your business needs and budget.

Why Use an Autoresponder for Affiliate Marketing?

Here are some reasons why using an autoresponder for affiliate marketing is a good idea:

1. Saves Time and Effort

An autoresponder allows you to automate email campaigns, saving you time and effort. Once the email campaign is set up, the autoresponder takes care of sending out emails to subscribers at the right time. This means that you can focus on other aspects of your business, such as creating high-quality content or finding new products to promote.

2. Builds Relationships with Subscribers

With an autoresponder, you can effortlessly cultivate relationships with your subscribers. By consistently sending personalized emails, you keep them engaged and well-informed about your products and services. This not only strengthens trust and credibility but also paves the way for higher sales and commissions.

3. Increases Conversions

By segmenting your email list and sending personalized emails, you can greatly improve the likelihood of subscribers taking action, whether it's clicking on a link or making a purchase. This targeted approach increases engagement and drives results, helping you achieve your affiliate marketing goals.

4. Provides Analytics and Insights

An autoresponder can offer detailed analytics and insights into your email campaigns. With access to metrics like open rates, click-through rates, and conversion rates, you can track the performance of their campaigns and make data-driven decisions to enhance your effectiveness. This valuable information empowers you to optimize their campaigns, improve engagement, and achieve better results.

In conclusion, using an autoresponder for affiliate marketing is a smart move for any affiliate marketer who wants to build a successful business online. It saves time and effort, builds relationships with subscribers, increases conversions, and provides valuable analytics and insights.

What to consider when choosing an autoresponder for affiliate marketing?

1. Email Deliverability

Ensuring high email deliverability is crucial for the success of your affiliate marketing campaigns. An autoresponder with a strong reputation for delivering emails means that your messages are more likely to reach your recipient's inbox rather than being filtered out as spam. 

Look for an autoresponder that actively manages its infrastructure, maintains good relationships with email service providers, and employs strategies to maintain high deliverability rates.

2. Automation Capabilities

Automation is a key feature to consider in an autoresponder for affiliate marketing. It allows you to set up email sequences and automated campaigns that engage with your audience at the right time and with relevant content.

Advanced automation features enable you to create personalized experiences for your subscribers based on their behavior, interests, or specific triggers, improving engagement and conversion rates.

3. List Segmentation

List segmentation is the process of dividing your email list into smaller, more targeted segments based on specific criteria. This allows you to send highly relevant and personalized emails to different groups of subscribers.

An affiliate marketing autoresponder that offers robust segmentation capabilities enables you to tailor your messages according to demographics, interests, purchase history, or any other relevant factors, maximizing the effectiveness of your campaigns.

4. Integration Options

Integration capabilities are essential when selecting an autoresponder for affiliate marketing. You may use various tools and platforms in your marketing stack, such as landing page builders, CRM systems, or e-commerce platforms. Ensure that the autoresponder you choose seamlessly integrates with these tools, allowing for smooth data flow and automation between systems. This integration streamlines your workflows and ensures consistent messaging across platforms.

5. Tracking and Analytics

Effective tracking and analytics are vital for measuring the success of your affiliate marketing campaigns. An autoresponder that provides comprehensive tracking and analytics features allows you to monitor key metrics like open rates, click-through rates, conversion rates, and more.

These insights help you understand how your audience is responding to your emails, identify areas for improvement, and make data-driven decisions to optimize your affiliate marketing strategies.

6. Template and Design Options

Visual appeal and branding consistency are important aspects of email marketing. Look for an autoresponder that offers a range of customizable email templates and design options.

This allows you to create visually appealing emails that align with your brand identity and resonate with your audience. 

Having the flexibility to customize templates and designs saves time and effort while ensuring your emails have a professional and cohesive look.

7. Support and Training

 A responsive customer support team can be invaluable when you encounter technical issues or have questions about specific features.

Additionally, access to training resources such as documentation, tutorials, or webinars can help you make the most of the autoresponder's capabilities. A provider that offers strong support and training ensures a smooth experience and maximizes your chances of success.

8. Cost and Scalability

Evaluate the pricing structure of the autoresponder to ensure it fits your budget. Some autoresponders offer tiered pricing based on the size of your email list or the features you need.

Consider your current needs and future growth projections to determine if the pricing aligns with your long-term goals. Additionally, assess the scalability of the autoresponder to accommodate the growth of your affiliate marketing business without significant disruptions or limitations.

By taking these factors into account, you can select an affiliate marketing autoresponder that meets your specific requirements, supports your marketing efforts, and helps you achieve your affiliate marketing goals effectively.

FAQ

Does ClickFunnels include an autoresponder?

Yes, ClickFunnels includes an autoresponder called Actionetics, which allows you to automate email marketing campaigns and communicate with your subscribers.

Can affiliate marketing be automated?

While certain aspects of affiliate marketing can be automated, such as email campaigns and sales funnels, it's important to note that building relationships with your audience and creating valuable content typically require a personal touch and manual effort.

How to get free email lists for marketing?

It is generally not advisable to acquire free email lists for marketing purposes as they often lack permission and can result in low-quality leads, low engagement, and legal complications. It's best to build your email list organically through opt-in methods and by providing valuable content to attract subscribers.

Can you put affiliate links in emails?

Yes, you can include affiliate links in emails, but it's important to comply with legal requirements and regulations, such as disclosing your affiliate relationship and adhering to anti-spam laws. Additionally, it's crucial to ensure that your emails provide value to the recipients and are not solely focused on promoting affiliate products.

Final Thoughts

In conclusion, after researching various autoresponders for affiliate marketing, I have found that there is no one-size-fits-all solution. However, there are a few autoresponders that stand out from the rest.

Ultimately, the best autoresponder for affiliate marketing will depend on your specific needs and goals. It's important to consider factors such as pricing, features, and integrations before making a decision. I hope this article has helped you in your search for the perfect autoresponder for your affiliate marketing campaigns. 

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About the Author Millie Pham

Meet Millie Pham - an SEO content marketer and video editor who loves exploring the latest tech and AI tools. She provides honest reviews and demystifies the world of AI, SEO, and blogging, making these complex topics accessible and easy to understand for everyone. Her work has been featured on Marin Software, jobillico, Nicereply, and other sites.

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