It's tough when you pour your heart into a website, only to realize it's lost in the vast ocean of the internet.

You know it deserves to be seen, but getting it to show up in search results can feel like an uphill battle.

And let's be honest, hiring an SEO expert can make a serious dent in your wallet.

Here's the good news: you don't have to spend a fortune to boost your website's ranking. I'm going to share with you 7 of the best DIY SEO software tools that can help you climb those search engine ranks without breaking the bank.

Let's get started and save you some cash!

What is the Best DIY SEO Software?

Here are the 7 best DIY SEO tools to try this year:

  • Surfer SEO
  • Query Hunter
  • Frase
  • Semrush
  • Mangools
  • SERanking
  • Link Whisper

1. Surfer SEO

Surfer SEO homepage

What is Surfer SEO

Surfer SEO is a powerful content optimization tool that takes the guesswork out of keyword selection.

It provides valuable suggestions on which terms to include in our content, allowing us to optimize our pages for search engines and boost our chances of ranking higher.

With Surfer SEO, you can say goodbye to the stress of choosing the right keywords and focus on creating amazing, optimized content that attracts organic traffic to your website.

Why I Recommend Surfer SEO

Surfer SEO has a bunch of awesome features, but today I want to focus on two key components that I personally use every day: the Content Editor and the Content Audit tools.

The Content Editor is perfect when you're not sure what to include in your content. It analyzes the top 10 search results for your target keyword and gives you all the information you need.

It tells you how many words to include on the page and what specific elements you should have. It's like having a personal guide that helps you create amazing content that ranks well on Google.

surfer SO content editor

Once you've published your page, that's where the Audit Tool comes in. It compares your page to the top 10 results and shows you where you can improve.

It's really helpful after a Google update, as it gives you a 30,000-foot view of the modifications you need to make to keep up with the changes. It's like having a handy tool to keep your website in top shape.


But that's not all!

Surfer SEO also has other cool features like the Content Planner, SERP Analyzer, and Keyword Research tool.

Unsure about the purpose of these tools?

finding related topics with surfer SEO
  • The SERP Analyzer shows you how competitive your keywords are, giving you a better idea of what you're up against.
  • The Keyword Research tool helps you find more keywords to target. While it can't completely replace dedicated keyword research tools like Ahrefs or SEMrush, it does provide valuable insights and suggestions.
  • Product Update

    In May 2023, Surfer SEO joined the rise of AI by releasing Surfer AI, an AI-powered writing assistant.

    It helps you write engaging and SEO-friendly content. It suggests relevant keywords and phrases, ensuring that your writing aligns with search engine algorithms. It even provides recommendations for headings and subheadings to structure your article in a way that grabs readers' attention.

    More to read: Surfer SEO vs Page Optimizer Pro Comparison

    2. Query Hunter

    query hunter homepage

    What is Query Hunter

    Query Hunter (My review here) is a WordPress plugin that helps you find keywords that could bring more visitors to your website. It works by connecting to Google Search Console.

    Once connected, Query Hunter shows you:

    • Keywords your site's pages are ranking for in Google searches.
    • The position of your pages in Google's search results (like 1st page, 2nd page, etc.).
    • The number of times your pages appear in Google searches for each keyword.
    • The number of clicks your pages get from Google for each keyword.
    • How often each keyword is mentioned in the content of your page.

    With Query Hunter, you get a clear picture of how your pages perform in searches without having to sift through data in Google Search Console.

    It brings the information to your WordPress editor, so you can easily see which keywords to add to your existing content that could make each page more visible in Google searches.

    Why I Recommend Query Hunter

    First, Genie AI acts as an extension to Query Hunter that can offer automated content creation. 

    Once Query Hunter identifies the high-traffic keywords, Genie AI can generate relevant content around these keywords, significantly reducing the time and effort needed for content creation.

    Perhaps one of the biggest advantages of Query Hunter is how much time it saves.

    You don't need to dive into the Google Search Console to extract this information; Query Hunter brings it all to you, right within your WordPress editor.

    This convenience means you can spend more time optimizing and less time digging for data.

    The fact that Query Hunter integrates directly into the WordPress editor makes it incredibly user-friendly. You can access all of this valuable data without ever leaving your site’s backend, streamlining your workflow.

    The information you get is up-to-date, reflecting the current performance of your pages in Google searches. This real-time data is critical for making timely adjustments to your SEO tactics.

    While it's important to note that Query Hunter works best for pages already ranking for some keywords (if a page isn’t ranking, it won’t show data), it's an excellent tool for anyone looking to enhance their site's performance in search engines.

    Its user-friendly interface, combined with the depth of insights it offers, makes it a valuable addition to any WordPress website's SEO toolkit.

    Get your 7-day free trial to test Query Hunter.

    3. Frase

    Frase homepage

    What is Frase?

    Frase is a tool designed to help with SEO and content creation. It streamlines the process of going from a keyword idea to a final written draft. Key features include:

    • SERP Research: Quickly analyzes content from top search results for efficient competitor analysis and content brief creation.
    • Outline Generation: Allows for fast outline creation, either manually or using AI.
    • Content Writing: An AI Writer produces SEO-optimized content inspired by search results.
    • Content Optimization: A text editor that compares your content with competitors and suggests relevant keywords.

    Frase makes SEO and content creation more efficient and is powered by AI to make these processes easier.

    Why I Recommend Frase

    I highly recommend Frase for a few key reasons.

    Firstly, it's great for SEO-focused writing. 

    With Frase, you can quickly research topics and see what competitors are doing. This insight helps you create content that stands out on search engine results pages.

    The AI content generation is another big plus. It simplifies and speeds up the writing process, which is super helpful when you're juggling multiple tasks.

    The tool's ability to optimize existing content or help you start from scratch is very versatile.

    The process of creating and optimizing documents is straightforward, and Frase provides valuable data about search engine results, which is essential for tailoring your content effectively.

    The tool saves time by doing internal analysis, so you don't have to manually search and open multiple sites.

    In conclusion, Frase's set of tools for topic research, competitor analysis, content optimization, and AI-driven content creation makes it an invaluable asset for anyone serious about SEO and content marketing. 

    4. Semrush

    Semrush homepage

    What is Semrush?

    SEMrush is an all-in-one SEO tool that helps you get amazing results with your online marketing.

    SEMrush has updated its backlink database constantly with machine learning-led algorithms for more accuracy.

    You can do lots of cool things like SEO, content marketing, competitor research, PPC, and social media marketing all in one place!

    You enter a website, keyword, or URL, and SEMrush shows you all the important information you need. It's super easy to use!

    SEMrush is trusted by big brands like Tesla, Decathlon, P&G, Samsung, and many more. That's how you know it's good!

    Why I Recommend Semrush

    I've personally used Semrush for over a year, and one of the things I love about it is how it helps me find out who my competitors are and what they're ranking for.

    This is super helpful when you're starting a new website or entering a new niche. You can see what keywords they're targeting and even find some low-hanging fruit keywords to start ranking for yourself.

    competitor analysis with semrush

    Another feature I find super handy is the keyword research tool. It's like a treasure trove of new keywords that you can use for your website or even for creating videos on YouTube.

    You just enter your main keyword or seed keyword, and SEMrush gives you a bunch of related keywords to choose from. You can even sort them by questions people ask, which is great for creating helpful articles or videos.

    semrush keyword magic tool

    But wait, there's more!

    SEMrush also has a powerful backlink analysis tool. Backlinks are like votes of confidence from other websites.

    They help your website become more popular and show up higher in search results. It's super important, especially now with all these cool AI writing tools. The more links you get, the better it is for your website.

    With SEMrush, you can analyze your competitors' backlinks and find opportunities to get backlinks for your own site. It's like spying on your competitors and stealing their best backlinks!

    backlink analyzing with Semrush

    Of course, like anything else, SEMrush has a couple of downsides. Some people have mentioned that their Chrome extension doesn't work properly, but that's not a deal-breaker for me.

    And while some of the additional upgrades can be a bit pricey, the basic plans offer a lot of value, especially if you're just starting out.

    Overall, I highly recommend SEMrush if you want to take your SEO game to the next level. It's a powerful tool that can help you rank higher, get more traffic, and outshine your competitors.

    Give it a try and see the difference it can make for your website. Trust me, you won't be disappointed!

    5. Mangools

    mangotools homepage

    Mangools is an SEO toolkit that includes five different tools:

    • KWFinder: Helps you find keywords that are easier to rank for. You get trends, search volumes, and competition levels, which means you can choose better keywords for your site.
    • SERPWatcher: Tracks your keyword rankings on Google. It's great for seeing your progress and understanding what works.
    • SERPChecker: Provides detailed competitor insights. Knowing what others in your field are doing helps you strategize better.
    • LinkMiner: It's a tool for finding backlinks. By understanding where competitors get their links, you can improve your own strategy.
    • SiteProfiler: Offers a snapshot of a website’s SEO health. This includes checking SEO strength, backlinks, and top content.

    With these tools combined, Mangools offers a well-rounded approach to SEO, from keyword research to competitor analysis and tracking rankings.

    It's user-friendly, with affordable pricing plans, making it a great choice for both beginners and experienced SEO professionals.

    6. SERanking

    se ranking screenshot

    What is SE Ranking?

    SE Ranking is an all-in-one SEO platform that offers a wide range of tools to help you improve your website's search engine performance.

    It includes features like keyword rank tracking, website audits, backlink checking, and competitor analysis.

    SE Ranking is designed to provide comprehensive insights into various aspects of SEO, making it easier to optimize your website and track its progress over time. 

    This tool is suitable for both beginners and experienced professionals in the field of digital marketing and SEO. 

    Why I Recommend SE Ranking

    I really like SE Ranking for a few solid reasons.

    First off, it's a great deal price-wise, especially compared to other big names like Semrush and Ahrefs. 

    You get a bunch of useful features for half the cost, which is great for keeping your budget in check.

    Its keyword database is huge, which is super helpful for digging up good keywords and tracking them.

    Another big plus is how you can customize your plan. This means you only pay for what you really need, rather than being stuck with extra stuff you won't use.

    Lastly, SE Ranking is user-friendly and packed with features like a SERP checker and backlink analysis, making it a solid choice whether you're just starting with SEO or you're a pro.

    7. Link Whisper

    link whisper homepage

    What is Link Whisper

    Link Whisper is an incredible tool that makes internal link-building a breeze! It uses AI to suggest relevant internal links while you write, saving you time and effort.

    internal linking with link whisper

    You can even set keywords and let Link Whisper automatically create links for you. It also helps you fix broken links and provides valuable traffic data from Google Search Console.

    With Link Whisper, you don't have to stress about finding the right pages to link to or spending ages adding links manually.

    If you own multiple sites, you can connect them and get link suggestions between them. By linking them together, you unlock the potential to receive targeted link suggestions between these sites.

    This cross-site linking capability empowers you to enhance the SEO performance of all your websites simultaneously, boosting their visibility and authority.

    Why I Recommend Link Whisper

    First off, the tool is so easy to use.

    You just install it on your WordPress site, and it starts suggesting internal links as you write your articles. It's like magic! It saves me so much time and effort because I don't have to manually search for relevant articles to link to. Link Whisper does it all for me.

    But that's not all.

    One of my favorite features is the "Orphaned Posts" report. It shows me which articles on my site don't have any internal links pointing to them.

    These articles were like lost puppies before, but now I can give them some love and attention by adding internal links. It helps improve the overall structure and SEO of my site.

    I also love the "Clicks Report" feature. It gives me insights into which articles are getting the most clicks from internal links. This information is gold because it helps me understand what content resonates with my audience and what I should focus on.

    Since I started using Link Whisper, I've seen some fantastic results. My website's traffic has increased, and my articles are ranking higher in search engines.

    It's incredible how a simple tool like this can make such a big difference. 

    In less than a month, my website was able to rank #2 for a keyword, even without any external links pointing to the page. All it took was internal link building to achieve this impressive result."

    best ai scheduling assistant - Google Search

    With that said, I can't recommend Link Whisper enough. It's made my life so much easier, and I'm sure it will do the same for you.

    What Is a DIY SEO Software?

    DIY SEO software is a tool designed for people who want to handle their website's search engine optimization (SEO) themselves, without needing a professional.

    The software usually includes features for finding the right keywords, checking how high your site ranks for those keywords, and giving tips on how to improve your website's SEO.

    It's great for small business owners or bloggers who want to attract more visitors to their sites without spending a lot on professional SEO services.

    What are Benefits of using DIY SEO Software?

    DIY SEO Software Benefits

    Using DIY SEO software can be really helpful, especially if you're trying to make your website more popular without spending a lot of money on experts. Here are some benefits:

    Saves Money

    It's cheaper than paying someone else to do SEO for you.

    Learn Stuff

    While you use the software, you'll pick up new skills and understand how to make your website more attractive to search engines.

    Hands-On Control

    You get to make all the changes and see what they do for your website.

    Work Anytime

    You can do SEO work whenever you want, no need to wait for someone else.

    Stay Updated

    The software usually gets updated with new rules, so you're not left behind.

    Spy on Competitors

    It helps you see who's linking to your site and if those links are good or bad.

    Final Thoughts

    In summary, the best DIY SEO software can be a game-changer for your website. We've looked at seven top tools that can help you step up your SEO game without needing a big budget.

    By using these tools, you can improve your site's visibility, attract more visitors, and maybe even climb to that coveted first page of search results.

    Remember, good SEO is about being consistent and patient. It's not just a one-time fix; it's an ongoing effort.

    But with the help of these DIY tools, you're well-equipped to make a big impact all by yourself.

    So go ahead, give these tools a try, and watch your website start to rise up the ranks.

    Frequently Asked Questions

    Can I do SEO yourself?

    Yes, you can do SEO yourself by learning the basics of search engine optimization and applying them to your website. It involves understanding how search engines work, researching keywords, optimizing content, and building backlinks. However, it requires time, effort, and continuous learning to keep up with the latest SEO practices and algorithm updates.

    Can I do SEO from home?

    Yes, you can do SEO from home. All you need is a computer, internet access, and some knowledge of SEO strategies and techniques to optimize websites for search engines.

    Can I do SEO without paying?

    Yes, you can do SEO without paying, but investing in an affordable keyword research tool like Keysearch can be beneficial. It can save you time and provide valuable insights to improve your SEO strategy more effectively.

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    About the Author Millie Pham

    Meet Millie Pham - an SEO content marketer and video editor who loves exploring the latest tech and AI tools. She provides honest reviews and demystifies the world of AI, SEO, and blogging, making these complex topics accessible and easy to understand for everyone. Her work has been featured on Marin Software, jobillico, Nicereply, and other sites.

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