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Welcome to my Web Copy Masterclass review of 2024!

Have you ever wondered why your articles never generate sales despite ranking high on Google? You're not alone.

Like many, I believed that top rankings were the ticket to success.

But the harsh reality hit me hard – high rankings don't guarantee conversions. Visitors came and left, leaving nothing behind but frustration...

Until I discovered 'Web Copy Masterclass.'

I first heard about the 'Web Copy Masterclass' in Blog Growth Engine by Adam Enfroy.

Adam recommended the course as one of the best materials to learn how to make affiliate articles convert.

web copy masterclass is recommended in BGE

However, I didn't take action right away. I was still on the fence.

A whole course on just writing product reviews? And for $397? No, thanks!

But as my articles continued to sit pretty at the top of search results with little to show for it, I started to reconsider.

Could there be a piece of the puzzle I was missing? Was there a secret sauce to turning those clicks into customers?

So, I took the plunge.

And let me tell you; it was a decision that COMPLETELY CHANGED my approach to web copywriting and helped me boost affiliate commissions BY 300% in just one month.

In this post, I'll share my candid experience with 'Web Copy Masterclass' – the good, the bad, and the transformative.

Let's dive in and see if it's worth your investment, too.

Web Copy Masterclass Review Summary

web copy masterclass logo

Millie's Take 

The Web Copy Masterclass by Kevin Meng is a proven blueprint that teaches you how to write website copy that hooks readers. It's perfect for turning low-converting, boring content into engaging, persuasive web copy that grabs attention and drives sales.

Out of 10
  • Value: 10/10
  • Information: 9.6/10
  • Reputation: 9.3/10
  • Price: $397 (One-time)

What I Like/Dislike About Web Copy Masterclass 

  • Boosts affiliate commissions significantly.
  • Easy-to-follow video lessons.
  • Teaches practical, result-driven writing techniques. 
  • Provides real-world examples and case studies for better understanding.
  • Taught by an experienced, successful web copywriter.
  • Covers not just writing, but also layout and reader engagement strategies.
  • A private group isn't available for this course.

My real results from learning the writing method taught in Web Copy Masterclass

I started using what I learned from the Web Copy Masterclass on my website, which was about 4 months old after I bought the course in June 2023. By July, I had already put it into action.

In just one month, the page I rewrote got 10 times more free sign-ups, and my commission shot up from $75 to $225.

Sure, it's not a fortune, but to earn that extra money just by tweaking the copy, without running any paid ads?

Pretty good, right? Plus, that page continues to generate income for me.

Things got a bit rough when my site got hit by the HCU update in September, and my top page fell off the first page of search results.

my affiliate income went up

But it's still pulling in a bit of money, which is pretty cool considering it just ranks #19.

After that, I rewrote one of my money pages, of course, I followed Kevin's advice to the letter, and it paid off BIG time.

That article have generated $650 in less than 7 days so far.

commision increase thanks to Web Copy Masterclass

As for the time people spend on the page, it's sometimes close to 2m30s now, which is way better than the 20 seconds I had before.

My website's average time on page average time on page

So, my experience Web Copy Masterclass?

I've got nothing to complain about!

Also, I recently listened to a podcast from Niche Pursuits. They talked about how websites with unique and helpful reviews, like, can thrive through Google updates, especially with the rise of AI-generated content today.

I checked out Naplap and it really lines up with what Kevin teaches in his course.

Kevin says in the Web Copy Masterclass, "Make your articles helpful, give value to your readers, and keep them easy to read."

This seems like a smart way to keep up in today's world of SEO.

What Is Web Copy Masterclass?

web copy masterclass homepage (1)

Got an affiliate website? Want to see more sales? You need words that work as hard as you do to make money for you when you sleep.

That's where 'Web Copy Masterclass' comes in.

Web Copy Masterclass is the first copywriting training course made for SEOs and affiliates to write good copy that turn low-converting articles into conversion machines. 

In the course, you'll learn how to write sales copy that doesn't just talk AT your audience but talks TO them, making them want to click and buy.

When you're a content writer for an affiliate site, your words are like your sales team. The right words can make the difference between someone just looking and someone actually buying.

This course shows you how to choose those words wisely. It's all about getting people to nod along as they read, and think, "Yes, I need this!"

By the end of the course, you'll have the know-how to turn your website into a sales magnet.

Who Is Kevin Meng?

Meet Kevin Meng, the guy behind the Web Copy Masterclass. 

kevin meng

He's not just any copywriter; he's the one who's been in the trenches since 2014, turning words into gold for affiliate websites.

Kevin's journey started in Europe as an English teacher, but it wasn't until he dived into the world of SEO and content writing that things really took off.

He swapped the classroom for the digital nomad life, and before he knew it, he was a full-time writer with a client list that just kept growing.

In 2016, he moved to Chiang Mai, Thailand, and became part of the SEO community there, connecting with other notable SEO experts like Matt Dignity (founder of Affiliate Lab) and Kyle Roof (founder of Page Optimizer Pro).

This allowed him to gain valuable hands-on experience.

Why does this matter to you?

Because Kevin has bottled up all that experience and is ready to share it with you in this masterclass.

He's seen what works and what doesn't and has the results to prove it.

More clicks, more sales, and longer 'time on page'—it's all possible with the right words. And Kevin's here to show you how to craft them. 

What's Included in The Web Copy Masterclass?

The course consists of 5 phases:

  • Phase 1: The Basics
  • Phase 2: Research
  • Phase 3: Writing
  • Phase 4: Course Wrap Up
  • Phase 5: Affiliate Copywriting Masterclass

There are also 6 bonuses included with the course, providing additional resources on:

  1. 'My 60 Point Perfect Article Checklist'
  2. 'My Kickass Content Swipe File'
  3. 'My Favorite High-Converting Intros'
  4. 'Killer Product Copy Swipe File'
  5. 'SEO Title Swipe File'
  6. 'Speed Rewriting Guide'

Kevin Meng doesn't just teach theory; he gives real-life examples, walks you through real clients' websites, and shares real data of how much money his writing method has helped earn for his clients.

Module 0: Welcome

In Module 0 of the Web Copy Masterclass, Kevin welcomes you aboard with a friendly introduction.

He'll give you a quick tour of what the course is all about and share a bit about his own journey from teaching English to mastering the art of web copy.

You'll get a glimpse into the successes he's had with past clients and companies, such as Soda PDF, Scott Kiever SEO, and others, and how his strategies have made a real difference in their sales and online presence.

This first module is all about setting the stage for what you'll learn and getting you excited for the writing transformation that's ahead.

Module 1: The Basics

web copy masterclass phase 1 (1)

Kevin dives into the core elements in this module that make an article truly captivating.

He's talking about 3 BIG SECRETS that can turn your writing from OKAY to OUTSTANDING.

They're game-changing principles that will have your readers hanging on every word.

First, it's all about value

First up, Kevin focuses on value. He's going to teach you how to pack your writing with it, so every word you write grabs your reader's attention and keeps them hooked, wanting more.

Next, he teaches about the blog format

Blog format? Is there anything new there to learn other than H1, H2, H3...

Yeah, he goes beyond that by teaching you how to make your blog posts easy and fun to read.

You'll learn that presenting your valuable insights isn't enough; it's also about how you lay them out.

Kevin will show you secret layout techniques that make your articles not just informative but also a joy to look at.

And finally, he talks about tone.

Because let's face it, no one wants to read something that feels like a chore. Kevin's got some tricks up his sleeve to make your writing fun and full of personality.

By the end of this module, you'll be eager to apply these principles and see how they can skyrocket your engagement, lower bounce rates, and, most importantly, ramp up those conversions.

Kevin's seen it happen with his clients, and he's ready to pass that knowledge on to you.

Phase 2: Research

research phase in web copy masterclass

Welcome to Module 2, Research. This is where you learn to search the web the right way and build a solid base for your writing.

Kevin has noticed that many writers he trains don't really get how to do research properly.

They think it's enough to just look at what competitors are writing and rephrase it.

But that's NOT going to give you the edge.

In this module, Kevin will show you how to dig up valuable info that your competitors probably aren't using.

He believes that a lot of research issues stem from not having the right mindset. That's what this module aims to fix.

Here's what you'll learn:

  • How to build the most valuable article possible.
  • Ways to analyze search results for key data that others miss.
  • The best and easiest places to find valuable data beyond the search results.
  • The #1 research tool that does the heavy lifting for you, making your life easier.

With this research method, your article will be packed with valuable information, which keeps readers interested and makes them want to take action.

When you have all this info ready in an outline, writing becomes a breeze. Kevin isn't kidding when he says your article will practically write itself.

And with all this knowledge, your writing will sound natural and expert-like.

Phase 3: Writing

You've got the basics down and gathered all the data you need – now it's time to turn that into an article that's a real powerhouse.

But before diving into the how-to, Kevin shares a story that sets the stage for the power of great writing.

He tells you about a client in the gaming niche who had articles that were ranking high but not making money.

Kevin stepped in, tweaked the intros, trimmed the fat from their sentences, and added a dash of fun.

The results? They were impressive.

An article that was sitting there began to climb the search rankings, hitting the first page within JUST5 DAYS.

Another soared to the TOP 3.

increase sale with Web Copy Masterclass

In this module, you will learn the secrets behind those changes.

Kevin will guide you on how to write intros that pull readers in and make them eager to read on. 

You'll find out how to use emotions effectively in your writing, and you'll get to see examples of intros that have already proven their worth in the real world.

But it's not just about the start of your article.

Kevin will also teach you how to write clear, compelling copy throughout, and how to craft SEO titles that stand out in search results.

He'll even share his NUMBER ONE SECRET for boosting SEO almost instantly.

And finally, Kevin will introduce you to his 'fun content spices' – those little extras that make your writing more engaging and enjoyable.

These are the touches that can keep a reader hooked from start to finish.

Phase 4: Course Wrap Up

phase 4 of web copy masterclass

Once you've reached this phase, you've got the keys to Kevin's system for writing high-quality content that stands out, engages readers, and boosts sales.

In this lesson, he goes over everything one more time, just to make sure it all sticks. He'll touch on how to pack your articles with real value, the kind that keeps readers coming back.

He'll remind you about making your content easy and fun to read, and how a great intro can make a huge difference.

Kevin will also highlight the need for clear, strong writing that gets straight to the point.

This final recap is all about making sure you're equipped to take what you've learned and use it to make your writing shine.

Phase 5: Affiliate Copywriting Masterclass

treat each article like a sale page

In this series, you're going to learn how to transform dull content into high-converting copy that can boost sales practically overnight.

If your goal is to drive sales and earn affiliate commissions, writing top-notch content is crucial.

You could have all the SEO expertise in the world, but if your content doesn't persuade people to buy, you won't see the results you want.

Kevin will illustrate the power of treating your review articles as sales pages, not just informational content.

You'll see examples where this approach shift led to significant orders and revenue increases.

By the end of this series, you'll have a sneak peek into writing benefit-driven copy, evoking emotions that lead to sales, and positioning products in a competitive market.

Kevin's excited to share insights that will help you hook readers and boost conversions.

Web Copy Masterclass Bonus

Bonus 1: My 60 Point Perfect Article Checklist

bonus 1 in web copy masterclass

The first bonus simplifies the process of writing good articles. The checklist breaks down the key elements of successful articles into simple, clear steps. 

It's kind of like having the whole course in a handy list. This is great for any writer, no matter your experience.

 Just follow the points on the checklist, and you'll end up with a solid article.

Bonus 2: My Kickass Content Swipe File

bonus 2 in web copy masterclass

Bonus two offers a collection of 10 really good example articles that have been proven to work well.

It's a sort of secret stash of high-quality content. 

This allows you to use these articles as a guide or inspiration for your own writing.

The goal is to make creating great articles easier for you, by showing you examples of what successful content looks like.

This way, you can focus more on your own ideas and less on figuring out how to start.

The best part is, right before starting any example articles, Kevin will list out how to use the article for inspiration and format it clearly in bullet points, so you can easily grasp the key elements that make these articles successful.

Bonus 3: My Favorite High-Converting Intros

Bonus 3 in Web Copy Masterclass

Kevin emphasizes that the introduction is crucial in any article. If it's not engaging enough, you risk losing readers right away.

This bonus tackles that problem by providing examples of intros that have been proven to work well.

These examples are designed to keep your bounce rate low and save you time.

What's really helpful is that after each intro example, Kevin shares his insights on why these intros are effective in hooking readers.

This gives you a deeper understanding of what makes an intro work and how to replicate that success in your own writing. 

Bonus 4: Killer Product Copy Swipe File

Bonus 4 in Web Copy Masterclass

This bonus helps eliminate the struggle of writing boring, ineffective product copy. 

Kevin shares samples of product copy from articles that have successfully driven significant affiliate commissions, sometimes amounting to hundreds or even thousands of dollars.

What makes this bonus helpful is that Kevin doesn't just provide the examples; he also explains why each piece of copy is effective.

He lists out the reasons in clear, bullet-pointed format, making it easy for you to understand what makes each example work. 


bonus 5 in Web Copy Masterclass

Kevin explains that there's both an art and a science to creating SEO titles that really draw people in.

It's more than just adding "updated + year" to your title.

This swipe file teaches you how to tap into the right emotions to create irresistible titles.

He classifies SEO titles into various techniques, making it easy to understand and apply these strategies to your own content.

This way, you learn how to craft titles that not only rank well but also capture the attention of readers right away.

Bonus 6: Speed Rewriting Guide

bonus 6 in web copy masterclass

With this speed rewriting guide, you can transform long-winded, "fluffy" articles into engaging, informative content quickly, in 20 minutes or less.

This guide is especially useful if you're dealing with issues like copied paragraphs or articles that just don't hit the mark.

It's designed to help you improve any article's conversion rate easily and without the frustration of endless revisions.

How Much Does The Web Copy Masterclass Cost?

You can get the Web Copy Masterclass for $397. Please note that Kevin does NOT offer refunds for his course, so please ensure it's the right fit for you before buying.

Conclusion: Is Web Copy Masterclass Worth It?

To wrap up my Web Copy Masterclass review, I'd say this course is a game-changer for anyone serious about making their content work harder.

It's not just another writing course; it's a deep dive into what makes web copy drive sales.

For $397, it's an investment, sure, but the skills you gain can pay off far more. If you're on the fence about it, think about the potential to boost your conversions and make your content really shine.

In my experience, it's been absolutely worth it. I'm now writing more confidently, my pages are converting better, and I'm seeing real results in my affiliate income.

So, if you're ready to take your content to the next level and make your words count, Web Copy Masterclass might just be what you need.

web copy masterclass logo

Millie's Take 

The Web Copy Masterclass by Kevin Meng is a proven blueprint that teaches you how to write website copy that hooks readers. It's perfect for turning low-converting, boring content into engaging, persuasive web copy that grabs attention and drives sales.

Out of 10
  • Value: 10/10
  • Information: 9.6/10
  • Reputation: 9.3/10
  • Price: $397 (One-time)
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About the Author Millie Pham

Meet Millie Pham - an SEO content marketer and video editor who loves exploring the latest tech and AI tools. She provides honest reviews and demystifies the world of AI, SEO, and blogging, making these complex topics accessible and easy to understand for everyone. Her work has been featured on Marin Software, jobillico, Nicereply, and other sites.

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