One of the strongest ranking signals in Google’s algorithm, even as AI search and zero-click results evolve, is link building.
High-quality backlinks from relevant and trustworthy domains are little votes of confidence that can help your blogs add content surface for competitive keywords and drive organic traffic over time.
For creators or small businesses publishing on platforms, strategic link building turns great content into something far more tangible than word of mouth or social support.
Safe, effective link building is more than just a few guest posts because search engines now discount low-quality, spammy links and reward sites that earn relevant and contextual mentions on real publications.
This is why specialist link-building services are critical because they do the heavy lifting. Here are the best out there right now:
fatjoe
fatjoe provides a marketplace-style experience where brands, creators, and agencies can order blogger outreach services, digital PR, and link insertions at scale without the need to hire in-house outreach teams. With clear tiers, transparent pricing, and white label delivery that fits agencies as well as solo creators who want to grow multiple projects, fatjoe is best for scalable, hands-off link building.
Additionally, quality control processes, manual outreach, and relationships with site owners secure contextual do-follow links on real blogs rather than automated networks.
Best for: creators and agencies who want scalable, reliable link building that does the work for them while they focus on content and offers.
Siege Media
Siege Media approaches link building from a content-first perspective. They focus on creating high-value assets, such as in-depth guides, data studies, and calculators that naturally attract editorial links.
For example, rather than trading or buying links, the team builds content publishers genuinely want to reference, resulting in placements on high authority websites in fields like marketing, SaaS, and tech.
While this content-led model may appear slower upfront, the important thing to remember is that it’s about the bigger picture, as strong assets will continue to attract links long after campaigns come to an end. Siege Media is particularly effective because they work with brands with some budget but also have a clear niche that want to elevate their perceived authority while constructing a library of evergreen linkable content.
Best for: brands that want world-class content alongside PR style outreach to build long-term authority instead of chasing the quick wins.
uSERP
uSERP specializes in link building for B2B SaaS and tech companies where competition for page one rankings is intense, to say the least! The agency emphasizes securing backlinks from niche-relevant, high-authority publications and industry blogs, often through thought leadership features, resource inclusions, and strategic content partnerships.
Campaigns typically start with a competitor and SERP analysis to understand the caliber of links necessary to move specific pages. uSERP then builds tailored outreach lists and collaborates with clients on specific angles that ensure the content offers genuine value to target sites, and this helps land placements that rank as well as build solid credibility for a brand.
Best for: B2B and SaaS companies already investing in SEO who need powerful, relevant links to break through highly competitive search engine results pages.
Skale
Skale combines link building, SEO strategy, and content for product-led businesses and SaaS companies to drive signups and MRR (monthly recurring revenue), not just traffic. The team prioritizes links that support key landing pages, feature pages, as well as high-intent blog content, aligning campaigns closely with the entire acquisition funnel.
As part of Skale’s outreach, they focus on clean sites to help SaaS brands maintain strong domain health while also increasing the referring domains. Skale also supports content strategy and topic mapping to ensure links point to pages with a real chance to rank and convert.
Best for: SaaS brands that want link building connected directly to revenue metrics such as trials, demos, and paid plans.
Page One Power
With over a decade of experience running bespoke link-building campaigns, Page One Power slots neatly into an organization’s existing SEO strategy. Page One Power often collaborates with in-house teams to define priority pages, ideal anchor profiles, as well as industries, and then works on building outreach and content around those targets.
The agency relies heavily on one-to-one outreach, relevancy checks, and content collaboration, which typically yield steady and sustainable links over time. A great resource for mid-size and enterprise-level brands that want a partner they can treat as an extension of their content or internal SEO function.
Best for: organizations that prefer tailored, collaborative link building with an emphasis on relevancy and long-term relationships.
Sure Oak
Sure Oak delivers link building as part of a holistic, future-focused SEO strategy that is designed to adapt to changing ranking systems, as well as those two little letters that loom over us all, AI. Their campaigns often begin with a technical and strategic audit, so the links support a solid foundation instead of trying to fix structural SEO issues by just implementing authority.
The agency focuses on getting contextual placements from authority sites within a client’s niche and then uses detailed planning to control anchor text and link velocity. Sure Oak works best with brands that view SEO as a multi-year investment and want someone who thinks beyond singular campaigns and the short term.
Best for: businesses that need both high-quality links and broader SEO guidance to stay adept with evolving practices in SEO.
Click Intelligence
Click Intelligence provides premium link-building services with detailed, easy-to-understand reporting that appeals to data-driven marketers. A client can see the URLs, metrics, and context of each placement, making it easier to present the results internally or to end clients if you are an agency.
The company provides blogger outreach, digital PR, and niche edits with an emphasis on vetting sites for authority, relevance, and traffic prior to securing placements, making it very helpful for marketers who have been burned by the churn of low-quality vendors and need clearer control over where their brand appears.
Best for: marketers and agencies who prioritize detailed reporting and want to justify their spend with clear data.
Final Thoughts
When it comes to choosing the right service, the best fit often depends on where you are in your growth journey.
You could be a solo creator or a massive marketing platform, but ultimately, whatever you choose, you need to prioritize vendors who focus on relevancy, genuine sites with real traffic, and transparent reporting so you can stand the test of time and last beyond every algorithm update, now and in the future.