Welcome to my Leonardo AI review of 2024!

If you are into AI art, you probably know Midjourney and its prowess in digital creativity.

Yet, there's a common itch for something fresh, something that might just edge out the familiar favorite.

Enter Leonardo AI, a platform that's been turning heads and sparking debates: could this be the best Midjourney alternative yet?

In this Leonardo AI review, I will cut through the noise and give you the lowdown on Leonardo's capabilities, and whether it truly lives up to the hype.

Let's DO it!

What is Leonardo AI?

leonardo ai homepage

Leonardo.AI lets you create images using artificial intelligence (AI). It's powered by stable diffusion, a sophisticated generative machine learning algorithm, to make all kinds of art.

A cool thing about Leonardo AI is that you can make and train your models. This means you can create art in your own style.

This is useful if you want to make sure your art is unique and doesn't have copyright issues. Every piece of art has its own "seed," a secret recipe that tells how the image was made.

Besides your own models, there are models made by other people and shared by the community.

The software also has a "image-to-image" feature. This lets you take existing pictures and change them into something new.

You can also adjust details like how clear the image is or make the image bigger and better quality.

In summary, Leonardo AI is a powerful tool for artists and anyone who wants to try making AI-generated art. It offers a mix of ready-made and custom models, a way to connect with others, and chances to make art for business.

What I Like/Dislike About Leonardo AI


  • The images generated by Leonardo AI are of high quality, with options for photorealistic results.
  • You have a lot of control over the image generation process, including the ability to fine-tune models and choose styles and themes.
  • There is a community feed showcasing images generated by others, as well as a personal feed for your own creations.
  • The platform provides a decent amount of credits (tokens) to start with, allowing users to experiment with various features.
  • The platform has a game-like, engaging interface that is visually appealing and draws users in.
  • For users unsure how to format prompts, the software can help generate them based on basic ideas.
  • The AI Canvas feature offers a space similar to Photoshop for editing photos and creating art with different tools.
  • There is a feature for creating textures for 3D models, which can be useful for users working with 3D content.


  • The interface can feel overwhelming and crowded, which might be challenging for users who are new or slow learners.
  • Generating images consumes credits quickly, and additional features like upscaling cost extra, which could become expensive.
  • The upscale feature did NOT show a significant difference.
  • While the outputs are high quality, they may not always accurately reflect your prompts without additional tweaking. 

Who is the team behind Leonardo AI?

The team behind Leonardo.Ai hails from Sydney, Australia, and they're making waves in the AI art scene.

They've just bagged $31 million from investors, which is a big deal for their growing platform. 

In just a year, they've pulled in 7 million users who've created a staggering 700 million images.

Their service isn't just for hobbyists; it's also for big businesses, with features tailored for teamwork and privacy.

What's cool is that users can save their designs, tweak them, and even teach the AI to make new images in their style.

The brains of the operation are J.J. Fiasson, the CEO and co-founder, along with his co-founders Jachin Bhasme and Chris Gillis.

Leonardo team

They've got big plans to expand their business offerings and keep improving the platform.

With the fresh funding, they're looking to grow their team, especially in sales, marketing, and engineering, to take Leonardo.Ai even further.

Leonardo AI Examples and Demos

Here are art pieces generated by other users and me (the last one ha!)

1. French woman with long brunette wavy hair

portrait of French woman with long brunette wavy hair

By pietroasia 

AI model: Alchemy Upscaler - Medium Normal

2. Pretty witch with lilac straight long luscious hair with a fringe

Anime_Pastel_Dream_full_body_face_facing_left_pretty_witch_wit_1 (1)

by: uaowiuu

AI model: Alchemy Refiner

3. Fairy forest in the middle of the night

Fairy forest in the middle of the night

By Olegon222

AI model: Alchemy Refiner

Who owns the images Leonardo AI creates?

Leonardo AI's policy is pretty straightforward. If you use Leonardo AI to make art, you own it.

This means all the rights, titles, and interests in the outputs made by Leonardo AI from your inputs belong to you.

Whether you're using these images for a project, your business, or just for fun, they're yours to keep and use as you like.

This is outlined clearly in Leonardo AI's Terms of Service.

Leonardo AI Review: Features Breakdown

AI Image Generation

Let's walk through how to create images with Leonardo's AI text-to-image tool.

Whether you're using the free or paid version, the process is pretty similar, and I'll guide you through each step.

First, from your account homepage, find the AI image generation option in the sidebar. 

ai image generation in Leonardo

At the top, there's a box for your text prompt. This is where you tell the AI what you want to see. You don't need to write an essay; just a few descriptive words will do. 

For instance, "vanilla sky" can work wonders. It's all about being clear and concise.

Once you've typed in your prompt, you'll notice the generate button. This not only starts the image creation process but also shows you how many tokens you'll use.

Keep an eye on your token count in the corner of the screen to stay on budget.

If you're feeling adventurous, hit the dice icon for the prompt assist feature. It can either spice up your current prompt or generate a random one for you. 

ai image generator setting in leonardo ai

Below that, you'll find various settings to fine-tune your image's style. You can switch up the AI model, add artistic elements, or even specify what you don't want in your image.

image setting in leonardo ai

On the sidebar, you'll see more detailed settings. Here, you can adjust the number of images generated, image dimensions, and more. 

Now, let's create something. In the prompt field, I'm going to type "A vibrant, futuristic cityscape at dusk, neon lights reflecting off sleek flying cars, a young woman with cybernetic enhancements wearing a holographic jacket, gazing optimistically towards the horizon, digital art style.

After hitting generate, you'll see your images appear below in the generation history. Here are what I got from the prompt above:

images generated by leonardo AI

The free version of Leonardo is pretty basic, but you can still get some impressive results. This is what WOWed me the most!

Editing Images with AI Canvas

Picture this: you've snapped a perfect photo, but there's just one little thing you'd like to tweak. 

With the AI Canvas, it's a breeze to make those small changes that can turn a good photo into a great one.

Think of it as a mini Photoshop right in Leonardo. You can tweak, refine, and add your personal touch to the images without needing to jump between different software.

you have the flexibility to import photos from 4 different sources:

  • Your Device: Directly upload images stored on your computer or mobile device.
  • Your Generations: Digital art pieces that you have generated with Leonardo
  • Leonardo Community: Art pieces generated by other users
  • Follower Feed: Generated images from accounts you follow.

Okay, so let's say you want to adjust the background color to make your subject stand out more. 

You just simply click to unlock the selection frame, then clicking again to position it just right.

You can even resize the frame to focus on the exact area you want to alter.

Once you've got your frame set, it's time to get creative. Select the draw mask tool from the toolbar—it's the icon that looks like a paintbrush.

Adjust the brush size to fit the area you're working on, and then paint over the background. Now, type in the new color you're dreaming of into the prompt field, press generate, and the AI starts working its magic.

Remember, this transformation uses tokens, but the results are worth it.

In a flash, you'll see different versions of your image with the new background color. Flip through these options and pick the one that makes your photo pop.

If it's love at first sight, click accept, and the change is made. If not, you've got the freedom to undo and redo until it's perfect.

Once you're satisfied with your photo's new vibe, just hit the download button to save your work.

It's a fun and easy way to add a personal touch to your photos, and it's sure to impress anyone who sees them!

It Helps You with Writing Prompts

If you've ever found yourself staring at a blank screen, not sure what to create next, Leonardo's prompt generation has got your back. It's all about helping you come up with fresh, creative ideas from just a word or a phrase.

To get started, make sure you've turned off image guidance by clicking the 'X' on that widget. Then, head over to the prompt generation tab.

Type in a keyword or phrase—let's say "fighter jet"—and hit the 'generate' button. In no time, you'll see four cool prompt suggestions that Leonardo whipped up just for you.

You can even tweak these prompts to fit your vision better by clicking the arrow icon and making some edits.

This tool is perfect when you're hitting a creative wall and need a little push to get the ideas flowing again.

And when you've picked the prompt that sparks your interest, just click 'generate' next to it, and watch as new images come to life.

Negative Prompting

Have you ever created an image with AI and thought, "Hmm, I wish it didn't have that one thing in it"? Well, that's where the negative prompting feature of Leonardo comes in handy.

It's a simple yet powerful feature that helps you fine-tune your images by telling the AI exactly what you don't want to see.

For instance, imagine you've generated a portrait but you'd prefer it without earrings.

No problem! Just turn on the negative prompt feature, type in "earrings" in the field, and hit generate again.

The AI takes your cue and works on a new image, minus the earrings. It's a real time-saver because it means you won't have to manually edit the image later to remove those unwanted details.

Side note: Using this feature will use up some more of your tokens, so make sure it's really important to you before you decide to exclude something from your image.

Image-to-Image Translation

Ever seen a picture you love and wished you could recreate it with a twist? That's where image-to-image translation comes into play.

It's like telling an artist, "Hey, I love this sea turtle picture. Can you make something like it?" And with Leonardo, you can do just that, but with AI as your artist.

Here's how it works: I found this cool photo of a sea turtle. I wanted to make an AI version, so I saved it to my computer.

Then, in Leonardo, I uploaded it as my guide. A little tip: watch out for a warning about the aspect ratio. If you see it, just click to fix it so your final image looks just right.

Next, I cleared out any settings I didn't need, like removing certain styles or turning off features I wasn't using.

For this sea turtle, I chose the "absolute reality" model because I wanted it to look super lifelike.

Then, I typed in a simple prompt: "sea turtle swimming in the ocean." Hit generate, and in no time, there it was—an AI version of my sea turtle photo!

When I compared them, the original photo and the AI-generated one, it was like looking at twins!

It's pretty neat to see how Leonardo can take a real photo and make an AI twin. Just remember to play fair and respect copyright rules when you use this feature. It's not cool to copy someone else's work without permission.

Advanced Image Generation Models

When you upgrade to the paid version of Leonardo, you get more tokens to play with, which means you can explore all the fancy pipelines, models, styles, and even upscaling features that come with it.

The best part is that the images look way better. Seriously, the quality jump is something you have to see to believe.

Let's talk about the Leonardo Diffusion XL model. This is the new kid on the block, and it's impressive.

You'll notice the difference as soon as you start using it. It brings your images to life with this amazing clarity that's hard to put into words. 

But it’s not just about one feature. The paid version lets you play around with different aspect ratios, like changing from a regular 3x2 to a wider 16x9.

This means your images can have that cinematic, landscape feel, which is great for certain types of shots.

The real beauty of Leonardo, though, lies in its versatility. Whether you’re creating a classy, old-timey portrait or going for something fun like cute animal characters, the platform has got you covered.

Each model offers something unique, and the results are consistently impressive.

And then there’s the AI canvas. This feature is a game-changer if you’re into editing your images. 

In short, the paid version of Leonardo is a powerhouse for anyone into AI-generated images.

Whether you’re doing this for fun or professionally, the range of options and the control you get over your creations is pretty amazing. It’s easy to use, super flexible, and the results? They speak for themselves.

Regular Updates and Feature Expansion

What really sets Leonardo AI apart is how it never stops growing. The team behind it is constantly rolling out updates and new features, making sure it stays ahead of the curve.

This means you always have access to the latest tools and improvements. Whether it's a new image style, a faster processing model, or a more intuitive interface, these updates keep Leonardo AI fresh and exciting.

This commitment to continuous improvement is a big part of what makes Leonardo AI such a standout choice.

Leonardo AI Pricing - How much does it cost?

leonardo pricing

You can use Leonardo.Ai for free FOREVER. But let's cut to the chase—while the "Free" tier might sound tempting, it's about as bare-bones as a skeleton at a Halloween party.

Free Plan - $0/month

For beginner

It's the no-cost entry into Leonardo's world, but let's face it, with 150 daily tokens, you'll be thirsting for more faster than a marathon runner in the desert. No frills, no thrills—just the basics to get your feet wet.

Artisan Unlimited - $30/month or get savvy with $24/month, billed yearly

For hobbyists

Now we're entering the realm of the serious players. Unlimited image generations and a hefty 25,000 fast tokens per month mean you're no longer window shopping—you're in the store.

Apprentice Standard - $12/month or save some dough at $10/month, billed yearly

For advanced users

You're not just dabbling anymore; with 8,500 monthly tokens, you're getting a taste of the action.

But remember, without relaxed rate perks, you're still in the minor league. It's like having a ticket to the show but standing in the back row.

Maestro Unlimited - $60/month or make it a steal at $48/month, billed yearly

For experts demanding the highest level of service and features

This is the big leagues, where unlimited doesn't come with an asterisk. With 60,000 fast tokens and relaxed rate video generation, you're the maestro of your domain.

And with upscales on the horizon, you're not just riding the wave—you're making it.

Leonardo AI Alternatives

  • Jasper Art: An AI-powered art generator that creates unique images and art from textual descriptions, suitable for content creators and marketers.
  • Midjourney: An AI platform that generates visual content from text prompts, offering artists and designers a tool to create conceptual images and illustrations quickly.

Final Thoughts: Is Leonardo AI Worth It?

In wrapping up this Leonardo AI review, the big question is: Is Leonardo AI worth your time and maybe even your money? 

Absolutely, if you're into AI art. It's a robust platform that stands toe-to-toe with big names like Midjourney. 

What's great is its versatility. You can create unique art pieces, fine-tune them, and even join a community of creators.

Sure, the interface might seem a bit much at first, and using features can eat up your tokens quickly.

But the quality of the images and the creative control you get?

Totally worth it. 

Plus, the team keeps adding new stuff, so it just keeps getting better. Whether you're a hobbyist or a pro, Leonardo AI has something for everyone who loves playing around with digital art.

It's a thumbs-up from me!

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About the Author Millie Pham

Meet Millie Pham - an SEO content marketer and video editor who loves exploring the latest tech and AI tools. She provides honest reviews and demystifies the world of AI, SEO, and blogging, making these complex topics accessible and easy to understand for everyone. Her work has been featured on Marin Software, jobillico, Nicereply, and other sites.

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